American literature realism Essay

In American literature realism, is an approach that attempts to describe life without idealization or romantic subjectivity. Realism has been mainly concerned with the commonplaces of everyday life among the middle and lower classes, where character is a product of social factors and environment is the important element in the dramatic complications. The realism sought to explain why ordinary people behave they way they do. What, for example, fuels the ambitions of a young man who has come from the country to the city to make his fortune? Why does an apparently happily married woman decide to have a love affair? What leads a woman to accept or reject a particular man? In trying to answer these questions, realistic novelists often relied on the emerging sciences of human and animal behavior–biology, psychology, and sociology–as well as on their own insights and observations. Realism from 1865 to the present has changed. As authors have moved into a global world, their writing has become less regional and therefore less realistic. Writers today do research instead of writing about what they already know about. As the world has become more global, authors have become more full. To a certain extent, realism is about presenting a limited view because is very much about regionalism. An author can only write realistically about what he/she knows. Authors like Mark Twain and F. Scott Fitzgerald gives a â€Å"tell it like it is† writing in the stories. In the novel The Adventures of Huckleberry Finn, the setting has a large influence on Huck’s character. The period of time that Huck lived in was a distinct era. The country was changing rapidly. During this period steam engines enabled rivers to be used as mass transportation, an idea that had never been explored until now. There were many traits of this era that can be seen by looking at the components of Huck’s character, his language, actions and thoughts. Some of these traits are subtle and can be easily missed but others are very obvious and powerful. This period of change was the setting of Huck’s childhood. One trait that is indicative of the era is the social class of Huck and Huck’s  language. It is greatly affected by his social class and setting. The broken English is a sign of Huck’s low social class. In addition it also shows that he is from a southern river town. This can be seen from his expressions and accent. The rules of the time that Huck’s character is governed upon, Huck was never educated. During the early 1800s there was no law that required children to go to school, therefore his low intellect has a strong impact on Huck’s character. It gives him a â€Å"plain and simple† outlook on life, this trait can been seen throughout the book in Huck’s character. One specific area it affects is Huck’s plans for his future. Huck only thought about what he was going to do for present. Huck had an incapable father. He was thought of as the town drunk, and would often come home intoxicated and abuse Huck. At one point his father locked Huck up in a small room without food or water for days. The setting is important here because if Huck’s father were to treat his son in an abusive manner today, he would lose custody of his child. A good example of Huck’s unloving relationship was Huck’s reaction to his father’s death. When notified of his death he was relieved and felt safe. This detail can be used to illustrate the abuse that Huck went through in the beginning of the book, while living with his father. Since Huck’s father had irresponsible actions, Huck ran away at a young age in the hope that someday he would find freedom from his father and society. Huck’s separation from his father is also the reason for his freethinking, responsibility and innocence. These times of hardship formed him into a mature person and helped contribute to his independent personality. Without the influence of the setting Huck would have never been able to achieve the freedom that he had by being independent. When Huck ran away he joined up with Jim, who was also running away, but from something different. Jim was fleeing from slavery, a common practice of the time. Huck’s relationship with Jim contributed to Huck’s non-prejudice thinking. Another factor that gave Huck an understanding of how the slaves must have felt was the prejudice that he experienced himself, being part of the lower class. Huck  was infuriated when people looked down upon him for something that was no fault of his; he was born into the class because of his father’s social status. For these reasons Huck always treated Jim as an equal, making Huck ahead of his time. Jim knew that Huck respected him, as a result Jim risked his own life to save Huck. In the story you find humor with Huck’s character. In real life you have humor being part of life. For example, Huck’s account of his reasons for participating in what he knows to be the ridiculous schemes of Tom Sawyer’s gang. He recognizes that their â€Å"swords† are â€Å"only lath and broom-sticks† and he does not believe, in any case, that they â€Å"could lick such crowd of Spaniards and A-rabs†. At one point one finds that Huck seems to accept Tom’s values. Before boarding the Walter Scott he says â€Å"Do you reckon,† he asks Jim, rhetorically, â€Å"Tom Sawyer would ever go by this thing?† It is here at the Phelps farm, where he even takes Tom’s name. Huck’s independence and lack of education resulted in a mind that was never influenced by adult’s beliefs. This allowed Huck to have thoughts based on what he believed in, not traditions that are simply carried on by messengers of the past’s beliefs. Although traditions are often good they prevent new ideas from entering people’s minds. This made Huck original; this individuality could be seen with his relationship with Jim. During this period of American history slaves were looked down upon, but Huck, being an independent thinker, looked up to Jim for who he was, not for the color of his skin. This change in dialogue clearly illustrates how the relationship grew stronger during their adventures. By the end of the novel Huck risked his own life to free Jim in the final escape attempt. His dependence made him loyal to the Mississippi River. The personification of the river that Huck uses clearly shows his feelings and thankfulness to the river. It also helped show how important the river was too not only Huck but to all of the river towns and people. The Great Gatsby’s best qualities is Fitzgerald’s incredible use of realism. This realism is evident in the development of plot, setting, and characters throughout the novel. The novel is well known for its deeply entangled plots  and sub-plots. At first Fitzgerald used realism to develop these plots by choosing plots that would be believable to readers. For example, the main plot of â€Å"The American Dream† (Jay Gatsby’s dream of becoming rich and successful in order to impress Daisy) is easily believable and is still a quite common dream today. Smaller plots, such as Tom Buchanan’s affair with Myrtle, are also very realistic and are a common occurrence in every day life. From here Fitzgerald deepened the story by using realism to entangle these plots. Fitzgerald then grew upon these plots by making them all have realistic outcomes (such as Gatsby’s demise), rather than your typical story book endings. Fitzgerald uses realism to clearly depict the setting of the Great Gatsby. This use of realism could be mostly due to the fact that Fitzgerald lived during the time of the novel, and by using great detail, he was able to reproduce his interpretation of the 1920’s. The novel takes place during the summer in New York as Nick Carraway has just moved to pursue a career in the bond business. This is a very realistic setting because just after World War 1 the eastern United States were flourishing with people and business. Large, fancy homes and big parties (such as Gatsby’s) were also quite popular. Fitzgerald realistically demonstrates the inexistence of the middle class at that time. For example the contrast between Tom Buchanan and Mr. Wilson shows vast difference between the upper and lower classes. The exact geographical location of the novel does not exist, but Fitzgerald does a great job in using realism to convince the reader of the setting. No matter how significant realism is to the setting of the novel, perhaps the most important use of realism comes through Fitzgerald’s development of characters throughout the novel. The novel characters are the basis of the novel from which the plots revolve around. Fitzgerald uses realism to ensure that all the characters in the novel are believable in both their history and interactions with each other. A prime example of this would be Daisy. Her history of having a successful family, and being the center of attention deeply influences her character into being self-centered and dependent on wealth, making her character  believable to readers. From here Fitzgerald was able to manipulate the characters. This convinces the reader of genuinely of each individual and therefore makes the whole story seem more realistic. Throughout the novel, the plot was deepened through the entangling of many realistic sub-plots, the setting was clearly illustrated using plenty of detail, and the characters were developed to be as believable and genuine as possible. In the end it is the realistic recognition of life’s imperfections that give The Great Gatsby its continuing appeal. The things that happen are real and could really happen. The characters are products of their environments. In today’s society we have somewhat the same issues. It depends on ones culture and beliefs. If you are pretty much conservative one finds that acting a certain way, wanting freedom, lying or dishonesty won’t be acceptable. The two novels that I chose both show realism â€Å"tell it like it is† but in different ways. What happens to Huck Finn is a result of how and where he lives. Events happen to him because of the real life setting and place. The central figure in Huck Finn isn’t even really Huck†¦it’s the river. Gatsby is shaped by external factors such as love, money and other people’s ideals. Nothing that happens is glorified or exaggerated. In my opinion I think that Twain and Fitzgerald both conveyed in reality. Both authors wrote there stories based upon the social restrictions of time. Today we see the same kind of American dream and look down upon the lower class. I think that we moved closer to the truth by seeing what society be really about. This is somewhat the real world and it’s either your accepted by following the rules or not accepted by disobeying the rules.

New Products Launching

Generation: Bangladesh having monsoon weather most of the time our climate Is hot and burning. So the use of lotion In that climate Is quite Irrelevant. In winter the skin looses the smoothness thus It Is mandatory to use body lotion. But if we try It In summer then it will be a disaster because of sunburn the skin will become dark and shady. But it is necessary to keep the moisture of body in summer also but due to sunburn we can't do it. Togged rid of this problem, Advanced Chemicals Limited (ACE) introduces the body cooling lotion will moisture the body and also keep the skin safe room sunburn.Body cooling lotion uses menthol which keeps the whole body cool and gives energy to the working people to work under heat. Besides that, who are beauty conscious can get the fresh look and moisture skin by using this body cooling lotion. And the most Important thing body cooling lotion also deals with physical side like by using this lotion people can get rid from the problem of sweating d ehydration, Itching, and allergy. 3. Core Values The human core or internal body temperature is normally maintained to quite close tolerances regardless of weather, clothing, bathing, or cosmetics on the skin .Body lolling lotion temporarily affects the temperature of the skin, especially the outermost layer of epidermis. In general, this lotion will balance the temperature by acting as a blanket and possibly by blocking perspiration, which cools the skin. Under conditions of sickness or injury, there may be a malfunction of the body's temperature control system. Like other lotions body cooling lotion is not only responsible for body moisture but also has a twist of menthol which will create a cool refreshing feeling all day long which secure them from sweating and dehydration and Instantly refreshes skin, leaving It feeling fresh and clean.Sun blocks never provide superior protection from the sun. Because we are always reluctant to use lotion in summer because using lotion can dark our skin so body cooling lotion act as a crucial part in summer . People need to feel fresh and calm in this weather. For this reason a perfect cooling body lotion is needed for both man and woman. Besides that body cooling lotion is waterproof, sweat proof and water resistant. The other core values are no harmful chemicals, no allergy, no side effects, and superior quality. 4.Situation Analysis l) Market situation: ACE Is one of the leading antiseptic and personal care product manufacturing many in Bangladesh. As Sac's products are perceived very positively by customers, is body lotion. In the present market, Square does not have any body cooling lotion. Square only have â€Å"cool† body spray which will keep the body cold with the distinctive and masculine fragrance. Moreover, cool is segmented only for male users. So, there will be huge market for female body cooling lotion. On the other side, another competitor Milliner is doing monopolistic and exclusive business in the body lotion market.Because mostly available body lotion manufactured by Milliner â€Å"Baseline†, Dove† and â€Å"Fair and Lovely-body lotion† in the local market. It has been identified that, few years back ACE has been launched soap under both of the segment which are health soap and beauty soap. But they were unable to capture the maximum market share than other companies in both of the segment. The reason was that, they were incapable to compete with the dominant brand Lug under beauty soap category and with Delete and Lifebuoy under health soap category. Furthermore, they were incapable because of their inconsistency in distribution and lack of product uniqueness.That is why, the company has come up with a new idea and they want to munch a new kind of body cooling lotion which will contain both antiseptic quality and beauty care quality. It) Demographic: Consumer needs and wants change with age. Although every class of people are concerned about their skin but young people are more concerned about their skin and beauty. So sometimes it's very crucial for them to use a comfortable product which can protect their skin, increase moisture, and protect sunburn. Body cooling lotion is the perfect solution for them.Dividing a market in different groups based on sex, has long been common for many products like cosmetics. According to gender it s more important to use separate lotion. Body cooling lotion is not same for the male and female. So according to gender body cooling lotion should be used. Another important factor under demographic is age. Product can also differ according to age. A baby cannot use the same lotion which a young and adult people use. So body cooling lotion can also differ according to age. Another factor is personality and life cycle. According to life cycle body cooling lotion is used for those people who are working class.All day they are staying in outside and to feel fresh with addition skin moisture they need to u se the body cooling lotion. Another thing is personality. Classy people always skin conscious, body conscious and they want to see themselves in fresh look. So body cooling lotion is highly acceptable for them. Ill) Geographic: The elements of defining the relevant geographic market include the nature and characteristics of the concerned products, the existence of entry barriers, consumer preferences, and differences among the market shares of undertakings in the neighboring geographic areas.A company's product can extend their name based on customer preferences. If the customer accepts the body cooling lotion, then they can expand their market worldwide. Under geographical segment the ingredient of the product should be safe, customer should highly prefer body cooling lotion and as a result the exit barrier will be low. ‘v) Behavior factors: social factors, personal factors and psychological factors. Cultural factors are coming from the different components related to culture or cultural environment from which the consumer belongs. According to culture body cooling lotion can be acceptable.White collar people who spend their majority of time in work can have the problem of sweating, dehydration, for that reason body cooling lotion is mandatory. From young to adult, male and female every class of people can use body cooling lotion. And now a days women are also participating to work in outside, so according to the scenario the majority portion of people are working in outside by facing sunburn, sweating problem. Thus body cooling lotion can act as a prominent part. Social factors are among the factors influencing consumer behavior significantly.They fall into three categories: reference groups, family and social roles and status. More generally, reference groups are defined as those that provide to the individual some points of comparison more or less direct about his behavior, lifestyle, desires or habits. If the consumer show positive behavior, interes ted to use the body cooling lotion and after using they are use to with it then it is highly acceptable. The family is maybe the most influencing factor for an individual. It forms an environment of colonization in which an individual will evolve, shape his personality, and acquire values.If the family persons are interested to use this lotion then it is highly acceptable. The position of an individual within his family, his work, his country club, his group of friends, etc. All this can be defined in terms of role and social status. After family friends are interested to use it then it can extend their market. Decisions and buying behavior are obviously also influenced by the characteristics of each consumer. A consumer does not buy the same products or services at 20 or 70 years. His lifestyle, values, environment, activities, hobbies and consumer habits evolve throughout his life.So according to consider those requirements it is a challenge for the body cooling lotion whether it is accepted or not. The purchasing power of an individual will have, of course, a decisive influence on his behavior and archiving decisions based on his income and his capital. As body cooling lotion is affordable so every class of people can buy this product. Motivation and perception are most important. If people hear positive word from their friends and family about the lotion then they will highly motivated and perceive in a good way.Then after using the product if they get the positive result then their belief and attitude will be positive and they will buy more which will increase the profitability of the product. 5. Product Offering: In order to establish and run a successful business the company need to properly fine what it is that are offering to the customers. Whether the company offer a product, a service or both, it is imperative to proper define what it is the company do in order to reach the right target audience at the right price.Body cooling lotion offers the cust omer fresh feeling; get rid from sweating and dehydration, instant moisturizer effect, assures smooth and silky soft skin, making the skin look younger, brighter, soft and fresh, sunscreen and ultraviolet rays protection, relieve pain & fatigue the body, to order, remove winds and slimming the body benefits, relieve says without affecting balance of skin, protects collagen tissue and also prevents the occurrence of free radicals and resulting old skin view, availability in different colors to suit every skin tone suitability for all types of skin delicate fragrance smooth texture softens skin naturally ideal for : treating dry skin making a base before applying make-up removing makeup effectively treating sunburns. This lotion penetrates deep into the skin and restores the moisture content and the menthol that are using in the lotion feel the consumer cool in outside also which reduce the warm which reduces inching and allergy. Competitor Analysis: Peoples are getting more concern w ith their skin, beauty and comfort day by day. Now, everyone wants to keep themselves organized and beautiful from their affordability. Hence, with the increasing demand many companies are there to serve the needs in a good manner to satisfy or hold customers. So, when it comes to beauty products there is not only one competitor. There is no product in the market which serves similar values to the customers. The constant growth in the temperature and the intolerable heat in the summer will make this product a buy-buy one. It will outperform, out maneuver and outcast competitors from similar sector.The product will keep its long lasting brand equity and through perpetual innovation it will hold it;s success. Primarily the target market is the urban areas of Bangladesh but eventually it will become a global brand. The target of the brand would be value innovation. Though we have different features but for same product line our Many competitors are there in lotion industry for our ACE Body Cooling Lotion, they are: Square Toiletries Limited: Square Toiletries is one of the largest companies in Toiletries Industry of Bangladesh. They got a good amount of share in this industry. Though, it does not have any body cooling lotion but they have already touched the concept by introducing Cool body spray and it also have a winter based body lotion.Cool Body Spray: Square only have â€Å"cool† body spray which will keep the body cool with the distinctive and masculine fragrance. Moreover, cool is segmented only for male users. So, there will be huge market for female body cooling lotion. Besides that, it does not have any moisturizing features with itself. So, we can have both male and female potentials for our Cooling Body Lotion. Cool Body spray has deodorant features that is already exist in our Cooling Body Lotion. So, in many cases we are ahead enough to compete with Square Cool Body Spray. Merit Revive Moisturizing Lotion: Merit Revive Moisturizing Lotion is especially suited for winter months when skin starts wilting due to lack of moisture.As our market segment is different so it will not be a threat for us. Milliner Bangladesh: We must agree that Milliner is doing monopolistic and exclusive business in the body lotion market. Because mostly available body lotion manufactured by Milliner â€Å"Baseline†, â€Å"Dove† and â€Å"Fair and Lovely-body lotion† in the local market. Baseline Body Lotion: has gained the significant market share in lotion industry. It has several kinds of lotion to meet customer demand. Baseline Cocoa Radiant Baseline All Moisturizing Gel Baseline Essential Healing Lotion Among them Baseline All Moisturizing Gel is designed for Summer and it gives cooling and relief after sunburn. It is a great competitor for us.Fair & lovely Body promises to lighten dark skin and also qualified other features of a lotion. ACE Body Cooling Lotion will not lighten the dark skin as it is not fairness lotion. In summer cost of the people look for some sort of cool environment and comfortable feeling. So, our product will serve their purpose to good extend. Dove is currently offering three kind of body lotion. Essential Nourishment Go Fresh Nourishment Indulgent Nourishment Dove Body Lotion: Dove brought a solution that keeps skin refreshed and nourished all day. It leaves skin thoroughly nourished and revalidated from morning to night and also leaves skin extra soft, extra smooth and extra beautiful.Among these three Go Fresh Nourishment is especially for Summer and it is a competition for us. However, s initially our target is rural people and Dove Go Fresh Nourishment is not that much available in rural area so it is a good point for us. Besides that, with nourishing and moisturizing we also provide the cooling feature. 7. SOOT Analysts: A SOOT analysis is a method used to evaluate the strengths, weaknesses, opportunities, and threats involved in a business or project. A SOOT analysis of the business environment can be performed by organizing the environmental factors as follows: The firm's internal attributes can be classed as strengths and weakness. The external environment presents opportunities and threats.Strengths: Strong brand recognition and high market share. Unique cooling features that is highly demanded among customers. Strong source of collecting raw materials. Have their own superstore for placing the body cooling lotion in the different outlets of SWAP'S. Competitive price. Product for both male and female users. Weakness: It is a new product in the market, so people will feel hesitated to use it. The rate of acceptance will be less. There will be low sales at the beginning with negative profits. The R&D department has to be strong enough to challenge the existing competitors. Opportunity: Participation within steadily growing industry.Ability to decrease the fixed costs as a percentage of an individual sale as volume increase. Approaching rural ma rket Threats: Direct competition in the body lotion market from other brands Convince rural customer is a bit tough compare to urban customer 8. Marketing Objectives: Marketing objectives is what we want to achieve through our marketing activities. Different businesses establish different marketing objectives depending on their our Body Cooling Lotion we have found out the following objectives- Marketing Objectives: 1. Achieve 70% product awareness among the target audience within the first six of operation. 2. Maintain a gross margin of 35% each month. 3. Steadily increase market share every quarter. 4.Develop brand awareness and acceptance, quantifies by a decrease in customer acquisition costs. Financial Objectives: 1. Increase the profit margin by 0. 5% a quarter. 2. Attain constant annual growth of revenue in each year of operation. 3. Develop efficiencies in the delivery of the service through advanced training and workflow analysis. 9. Neurotransmitters The single objective i s to position cooling Lotion as the premier source for sweat free LOL and moisturizer body. The marketing strategy will seek to first develop brand equity, increase customer awareness and build the customer base, establish connections with target markets and work towards building customer loyalty and referrals. Mission Sac's cooling lotion has a mission to create high quality skin care products satisfying needs for their target consumers in summer and to be the leading skin care product distributor and manufacturer in cosmetic industry for summer. 0 Corporate values The brand determined to continue being creative and innovative, to aim for product excellence to meet the demanding standards of quality products and safety at all the times. Customer focus is to understand, listening and giving people what they need and serve the beauty and well-being of our consumers in all cultures throughout the world. 0 Brand promise The brand promises to protect the consumer's skin from the harmful effects of the sun light. It also promises to make you feel cool during the hot summer days. It will take care of your skin and make you feel free to go outside even in the hot days.The brand also promises to give your body a soothing fragrance. 0 Blue Ocean Strategy The product will create a completely new category where the body lotion will make the user feel cool, refreshed, protected from OUR rays and the sun, and will make the user smell better. The product will add value to the customer because s/he can enjoy the utilities of body lotion, deodorant, sun protection cream and talcum powder in a single product. The cost of consumption will be less and customers will enjoy a quality product at value pricing. This novelty product will create a wow factor. Its SSP 40 will protect the skin from UP rays and other harmful effects of the scorching sunlight.It will control the melanin which would refrain the person from getting dark skin (skin burning). There will be a range of options from which the consumer can choose the desired fragrance lotion. The presence of menthol will create a cool and refreshing feeling but the all the product will not be of menthol flavored. The lotion will be dermatological beneficial for the user as well. It will protect the skin from harmful dusts and pollutions. Departure will utilize the four action framework it the following way. 0 The Competitive Edge There are no products in the market which serves similar values to the customers. The constant growth in temperature and the intolerable heat in the summer will make this product a buy-buy one.It will outperform, out maneuver and outcast competitors from similar sector. The product will create long lasting brand equity and through perpetual innovation it will grow as a successful brand. Primarily the target market is the urban areas of Bangladesh but eventually it will become a global brand. The target of the brand would be value innovation. Figure depicting the value innovation is given- Figure: Depicting the value innovation of product 0 Target markets Primary market for the product is middle to upper class working and non-working adult male and female living especially in Dacha. The customers are expected to be that group of people who are concerned about their skin care, outlooks and appearances.Our secondary target consumers are middle to upper class adult male and female living outside of Dacha. 0 HSRP (holistic selling proposition) proposition) we will follow the Holistic Selling Proposition or commonly known as the HSRP. Under this selling proposition all the internal and external factors will be taken under consideration for the positioning, pricing, promoting and placing. The main idea of doing such is to create a AD (5 dimensional) Brand or the Sonogram to have the clear idea about the brand. The dimensions are the sensory stimuli of human being. The AD model for this specific products as follows: Figure: AD Model of a new product The diagram shows that the smell is the most important sensory dimension of the lotion.The touch or sensation feeling is nest to it. The sight or appearance of the lotion is also very important. Taste and sound is irrelevant in case of body lotion. Marketing mix Product: ACE is planning to launch their body cooling lotion for young consumers of Bangladesh between the age of 15 to 30, to tackle the skin problems and help to feel fresh and dehydrated during day time. Price: The launch price for the product will be ranging from the competitors pricing strategies. The price should not be higher or lower than the other competitor's products. Considering the production, advertising and other related variable and fixed cost ACE will set an affordable price to the customers.Place- Our Brand initially plans to have products displayed at various departmental stores, beauty salons, super malls and retailer shops inside and outside of Dacha. It ill also to display at leading pharmacies. As these outlets and loc ation are in ideal spots which will help target potential customers for skin care product. Promotion- We are planning to communicate with our target customers initially through grand launching program with the help of a PR firm so that we get the best attention of all kind of media. After the launching event, we will go for 360 degree media communication with the help of print media, broadcast media, outdoor media, interactive media (internet).We are going to advertise in those national Bangle and Daily newspapers which have high circulations. For magazine ad, we will choose local fashion and beauty magazine. We will advertise in broadcast media with the association of beauty and lifestyles shows. There will be billboards, banners, x- promotional campaign. We will use internet pop-ups as well. Advertising Exhibitions Press / Magazines Internet Pop-ups Beauty Shows Hoardings / Signboards Advertisements in local radios and local channels Advertisements in local newspapers and papers i n various 0 Markets Advertisements in local fashion and beauty magazines Out-door advertising using posters, billboards, neon signs at beauty spas, bridge manners, lamp posts Internet pop-ups etc.Public Relation 0 Sponsoring beauty shows 0 Free make over 0 Target publications 0 Offering free makeovers at beauty shows or outlets 0 At least one success story quarterly in a local beauty magazine to attract the market image and informing readers about new launches if any. Direct Mail & SMS 0 SMS messages 0 Develop mailing list with help of Universities and Colleges 0 SMS messages to be sent to all potential customers with the help of telephone operators. 0 A new attractive brochure should be designed to be mailed to target eligible clients. Sales promotion Special pricing at the time of launch 0 Brochure to be displayed at various Spa's and saloons 0 Attractive prices at the time of launch to attract target customers. 3% discount on makeover at saloons tied up Product Design: For Male C onsumers Cycle: For Female Consumers Product Life Sac's new product cooling body lotion SPLASH will in the introduction stage of product life cycle. It takes time for a new product to survive in the market place competing with other products of competitors. Being in the introduction stage of product life cycle ACE must need to follow the given strategies: a. Inform potential customers bout the product b. Introduce product trials c. Secure distribution in retail outlets Distribution: The new product body cooling lotion can be distributed to the designated dealers of pharmacies and beauty saloon in big cities like Dacha, Chitchatting, Sylphs etc. 14.Integrated Marketing Communication Strategy Integrated Marketing Communication (MIMIC) is the application consistent brand messaging across both traditional Andean-traditional marketing channels and using differentiation's methods to reinforce each other. The deregulated be to successfully accomplish MIMIC to create thematic brand equity. The core concept of MIMIC is to cerebrated equity through achieving ROI. The first step is to create core value and then communicate the value throughway's stories, which the customers have never seen forerunner heard before. Theater three tools of communication. 1. Above the line (TTL) 2. Below the line (BTL) 3.New format The story around the brand promise For the brand communication a unique story would be made portraying the middle class and upper middle class of the society. For a better connection real life real people will be interviewed across the urban areas. Their perils in the hot summer ND how they suffer will be the basis of our story. We will make the electronic media advertises with these typical citizen. The brand ambassadors of our brand will be all the hard working people out there. We will of course relate their experience with the offerings of our Brand. We will show how the hot summer dilemmas of the people will be solved if they use our brand.

What Does It Take to Get Into Tulane University?

With an acceptance rate of 26%, admission to Tulane is highly competitive . So, what does it take to get it? Read on to find out. What could be better than attending college in New Orleans? From Mardi Gras to music festivals, Tulane University might seem like a nonstop party. However, the truth is that this southern school has more than enough to offer those who are academically minded. In fact, U.S. News & World Report ranked Tulane No. 40 on its list of the Best National Universities and No. 45 on a list of Best Undergraduate Programs. And with more than 75 majors from which to choose, students don’t have to worry about finding a program that excites them. While Tulane is clearly a great place to attend college, getting into this institution can be challenging. Fortunately, there are ways to increase your odds of being accepted. Here’s our advice for optimizing your admissions profile for Tulane University. Tulane accepts both the Common Application and its own online application. To apply for Early Decision, submit your materials by November 1. The Early Action deadline is November 15, and Regular Decision applications are due by January 26. You can expect to receive an admission decision by April 1. Tulane requires applicants to submit the following materials: Visual and performing arts students have the option of submitting a portfolio or audition. Non-U.S. citizens are also required to submit a Certification of Finances document with their application. One of the most respected universities in the U.S., Tulane is naturally very competitive. In 2017, Tulane accepted just 26% or 8,126 of the 32,006 students who applied, so candidates need to be at the top of their game if they hope to gain entry. The average GPA of admitted applicants was 3.51, the average ACT score was 30, and the average SAT score was 1410. So, while most Tulane students boast high GPAs and test scores, the admissions committee considers other factors as well. Along with academic prowess, the school seeks out students who are passionate about what they do. Overall, Tulane is trying to build a robust, vibrant student body, so use your application to convey your unique talents and strengths. Estimating your chance of getting into a college is not easy in today’s competitive environment. Thankfully, with our state-of-the-art software and data, we can analyze your academic and extracurricular profile and estimate your chances. Our profile analysis tool can also help you identify the improvement you need to make to enter your dream school. Tulane University requires incoming freshmen to have strong academic credentials. Prospective students should pursue a high school curriculum that includes the following: Additionally, Tulane takes standardized test scores into account when making admissions decisions. While the middle 50% of students earn SAT scores between 1420 and 1510, applicants may be pleased to learn that the school superscores the test, considering the highest scores across all test dates. The middle 50% of students who take the ACT earn between 31 and 33; unfortunately, Tulane does not superscore this exam. Some students may qualify for guaranteed admission to Tulane under the Focus Louisiana program . Here are the criteria required for guaranteed acceptance: Note that Guaranteed Admission applicants must apply to Tulane Early Decision. Unless you qualify for Guaranteed Admission, there’s probably no one way to ensure you get into Tulane. However, the following steps can help your application stand out from the pack: According to Tulane’s mission statement, the school is dedicated to helping â€Å"individuals, organizations, and communities to think, to learn, and to act and lead with integrity and wisdom.† If you want to boost your odds of getting accepted at this southern school, use the optional statement to show the admissions committee how you fit this description. For example, you might want to describe a time when you served as a leader in your school or community. The goal is to convey why you’re a good fit for Tulane, along with why the school is ideal for you. Colleges aren’t naive enough to think students are only applying to one school. Still, they want to know that applicants are passionate about the possibility of matriculating. You can demonstrate your engagement by attending college fairs, meeting with admissions reps, emailing questions to the admissions counselor, and scheduling campus tours. If you do visit Tulane (or any other school on your list), don’t forget to drop by the admissions office to let them know you cared enough to make the trip. According to Tulane’s Director of Admissions, Jeff Schiffman, the university is particularly interested in students who have held down part-time jobs. Whether you worked to save money for college or prepare for a prospective career, detail your experience in your application materials. Rather than chastise yourself for failing to get into Tulane, remember that there are plenty of other great schools out there. And one of them would love to have you. Some colleges known for being similar to Tulane include Vanderbilt, NYU, USC, UCLA, and Boston University. Determined to head down south for college? You might want to consider Duke University, Washington and Lee University, Wake Forest University, or Emory University.

Current Issues in Parent-Child Relationships Research Paper - 1

Current Issues in Parent-Child Relationships - Research Paper Example The respect the parents derived from the children in the past was immense compared to present because of the care and concerns the parents had given to their children. In a divorced family the childbearing and childrearing has to be done by either the father or the mother. The divorcees take family life lightly at present and they don’t have many concerns about the future of their children. The social activities of a child from a divorced family will always create problems to the society. Such children may often engage in antisocial activities in order to take revenge upon the denied care he was getting from his family. Moreover the parent who is looking after him also may not be able to concentrate heavily on his activities because of his/her increased liabilities to manage the family alone. â€Å"Todays children are the first generation in the history who thinks divorce and separation are a normal part of family life† (Divorce Effects Society). It is a dangerous situation as far as the stability of family and society are concerned. Statistics shows that the divorced women are getting only 64% of the wealth at the time of divorce which is not enough for the expenses of the children (Divorce Effects

The Zachman Framework Essay Example | Topics and Well Written Essays - 1500 words

The Zachman Framework - Essay Example Despite numerous achievements, many information systems leave sufficient room for improvement. Less than a decade ago, John A. Zachman (1996) wrote that information technologies and systems in most of Fortune 500 enterprises were in the state of deep frustration. Today’s information technologies are much better than those in the middle of the 1990s, but there are no limits to excellence. The Zachman framework exemplifies a successful attempt to revolutionize enterprise architecture principles and solve the centuries old problem of inefficient enterprise architecture, which hinders the development of relevant business frameworks. The beginning of the 1980s was marked with the rapid advancement of information technologies and systems. However, it was not before the end of the 1980s-the beginning of the 1990s that enterprise engineering ideas became popular and relevant. Throughout of the 1980s, most enterprise modeling ideas were limited to simplified application development, with no attention given to the concept of architecture and its implications for information systems evolution (Zachman, 1993). The lack of attention to enterprise architecture and reengineering precipitated the development of the Zachman framework. In today’s information systems practice, the Zachman framework is believed to be the most comprehensive and practical of all enterprise architecture systems known to the public (Urbaczewski & Mrdalj, 2006). The Zachman framework represents a logical structure that helps to clarify, classify, and organize the main descriptive representations of enterprise architecture (Zachman, 1993). ... The Zachman framework represents a logical structure that helps to clarify, classify, and organize the main descriptive representations of enterprise architecture (Zachman, 1993). The Zachman framework â€Å"comprises descriptive representations that are essential to successful management of enterprises and future development of information systems† (Zachman, 1993). The framework is built on previous models of architecture and engineering, used to organize processes and decisions in complex manufacturing processes (Zachman, 1993). The main goal of the framework is to simplify and facilitate the development of complex enterprise architecture solutions (Zachman, 1993). The Zachman framework is a bi-dimensional scheme of classifying all descriptive representations of any enterprise (Frankel et al, 2003). The framework comprises one vertical and one horizontal dimension; the former describes all perspectives of those who use the descriptions and models in the cells, whereas the la tter helps to answer â€Å"the basic questions of enterprise architecture – what, how, where, who, when, and why† (Frankel et al, 2003). Models represented in the Zachman framework include (from the top to the bottom) â€Å"scope, business model, system model, technology model, detailed representations, and the functioning enterprise† (Frankel et al, 2003). The scope sets the boundaries of enterprise architecture and creates a general picture of enterprise architecture to be considered by managers (Frankel et al, 2003). The business model incorporates all types of architectures and frameworks used by corporate owners (Frankel et al, 2003). The system model is devoted to architectures and systems used by architects and engineers,

Technology has increased ticket prices Assignment

Technology has increased ticket prices - Assignment Example The report can be associated with the many huge make-over of respective stadiums. Most of them no longer use the old school systems; rather, they have adapted new technologies such as modified digitalized stadiums among others. A simple family of four attending a ball game is estimated to use, on average, a total of $207.68. On average, the total cost for attending a major baseball league is about $50. A National Hockey League usually charge on average $57.10. All together, it seems like all major sports have had their prices increased for the last couple of years (Dwyer, Drayer &Shapiro, 2013). It is, however, linked, in some ways, to the changes in technology. For example, sports managers not only have to worry about paying their players heftily, they also have to consider the increased expenses that have increased with the new inventions in the stadiums. The expenses may include, increased electricity bills, due to ever on bill boards, lit-up stadiums, and radio stations among oth ers. In another way, increased awareness through social sites and other advertising media that did not exist before contributes towards this (Rishe & Mondello, 2004). Therefore, all these costs and expenses are taken down to the viewers through ticketing. In conclusion, technology can be said to be playing a major part in the heightened ticket prices. However, it would be advisable if other alternatives for dealing with the expenses could be considered, otherwise, the current trend in fans opting to view the match from home could lead to a negative

Popular culture in society Essay Example | Topics and Well Written Essays - 1000 words

Popular culture in society - Essay Example Popular culture is necessary in the society (Gans 1999, p197). The importance of a popular culture should be looked in terms of what it means to the society. It has commercial, social, educational and economic importance to a society (Fedorak 2009, p95). The commercial benefits of the popular culture are enormous. This is because popular culture affects the fashion, movie industries and the styles of people. This is most profound among the youths. For instance, youths like wearing what is trending in the market. This way they feel relevant and accepted in the main stream society (Fedorak 2009, p55). Popular culture causes designers to come up with products that will impress the youths. This has caused some fashion and design industries to make massive profits (Gans 1999, p197). The nature of popular culture is that it keeps on changing, (Gans, 1999, p197). This means that it the designers have to dictate the pace of the products so that they can remain relevant. Some industries have ridden along the wave of popular culture to get developed and get established e.g. the movie industry. Some of the products that are significantly influenced by the popular culture are music, shoes and clothes (Fedorak 2009, p54). There are brands that a re released specifically for a certain season. This has also attracted job creation as many people get absorbed in such industries. Therefore, with regard to business and entrepreneurship, popular culture can impact the society positively (Gans 1999, p197). Most of the designs under the popular culture are not inspired by rationale or decency (Gans 1999, p17). Most of them are bent on what the people want, especially the youths. This has earned the popular culture a lot of criticism especially from the religious quarters (Fedorak 2009, p95). This is because it is seen as a threat to the conservative values and convictions. The nature of the popular culture is that it keeps on evolving, and

JUS 104 Joun 6-3 Essay Example | Topics and Well Written Essays - 250 words

JUS 104 Joun 6-3 - Essay Example The security professionals also assist the travelers by giving them directions when they get lost within the premises. These people also have a primary responsibility of taking calls and responding to emergencies such as alarms. The other very important role played by the security officers at the airport is to search the luggage of the travelers for dangerous weapons using sophisticated equipment. They also closely monitor the movement of all people to make sure that they are not bent on committing any crime. On the other hand, security professionals operating within an airport also play other secondary roles such as communicating information related to security concerns to their supervisors. The security personnel may also raise alarm and contact the police in the event that they witness something fishy within the premises. These people are also responsible for coordinating their efforts with other law enforcement agents so as to ensure that maximum security is provided at the

Brunswick Distribution Case Study Example | Topics and Well Written Essays - 250 words

Brunswick Distribution - Case Study Example Factors attributed to the current crisis vary. Brunswick Inc faces numerous challenges associated with marketing, finance, and operation. They include; 1) retailers’ interests to buy directly from manufacturers 2) growing direct competition from other distributors 3) manufacturers’ rigid attitude to credits 4) retailers’ delayed payments and 5) issues related to giving and taking orders. Bradley Pulaski, the vice president of operations suggests expanding the service area across the Midwest because according to him, the company still gets service requests from potential customers of that region. However, it demands the construction of a new warehouse as distribution from the current facility will cause delayed deliveries. Bradley’s proposal would cost a total $12 million for property, plant, and equipment. In contrast, Mariana Jackson, the vise president of logistic thinks that providing timely service is the vital part in order to retain the existing customers. It involves empowering the distribution system with web-based technology like call center and integrated information backup. He envisages that the improved system would make distribution more cost effective as it can save up to 16% in shipping expenses and 16% in labor expenses annually. Finding both options inappropriate to the situation, Alex Brunswick determines to use a 12% cost of capital as discount rate when making financial decisions. Among the three options, Mariana Jackson’s suggestion seems more relevant to the case. If the firm’s information system is enhanced, it can avoid unnecessary delays in customer service and deliveries. Pulaski’s option flaws as it doubles company’s financial burden. Since the company is unable to give timely delivery, expanding its coverage to Midwest will cause more troubles. In the same way, Alex’s decision is also not a sufficient strategy. Two things are

Depending on what a European company decides to outsource to India, Essay

Depending on what a European company decides to outsource to India, the result may be very beneficial in several aspects even if it includes some disadvantages - Essay Example Measures that are set for companies that outsource to India and Indian venders ensure confidential data is stored on the servers of the outsourcing companies and Indian vendors have strongly controlled access. Although, the outsourcing may have adverse outcomes to the European company that decide to outsource to India, it may as well yield beneficial outcomes to this company. The economic crisis has made many European companies to decide the focus on India as an outsourcing objective for their information technology requirements (Schniederjans, 2005). Thus, these companies should ensure that the outsourcing contracts must be carefully drawn to protect their intellectual property rights. The European company outsourcing to India should not allow the team in India to know much about their business, but Indian should only understand the details of equity trading and settlement. However, the outsourcing will cause unemployment due to the introduction of information technology, but it is significant for European companies to outsource in India because they will have a competitive advantage in the global market. The competition will ensure that the profits decline in the long-run, and profits accrue to employees via more job creation, and to clients via cheaper prices. For instance, the research indicates that most European companies would gain new jobs in the long-run due to offshore information technology outsourcing to India (Schniederjans, 2005). Higher wages in India are one of the significant drivers of global outsourcing, and would cause the wage differential to narrow in the European companies. Meanwhile, the skill differentials and higher productivity as a result of outsourcing to India will tend to preserve Europe companies wage levels, with differentials decreasing gradually due to increase in the low end wages. The outsourcing is growing significantly in Europe due to labor

Perspectives on Inequality and Poverty Essay Example for Free

Perspectives on Inequality and Poverty Essay Our society today is currently experiencing a widening of the gap between the rich and the poor. As the saying goes, â€Å"the rich is getting richer and the poor is getting poorer,† our society attests to such truth, where the wealthy is gaining more money while the poor’s case is getting worse by the minute. Poverty is a big problem ever since the dawn of man. In an ideal world, the number of resources produced could feed more than any of the hungry mouths all over the world. But in reality, wealth is not distributed properly to every living individual. There are those who get more as compared to those who get less or get nothing at all. The sad reality If you take into consideration every living individual in a certain community, only a small fraction of its population enjoy living a well-off life, and a majority suffer from lack of resources or doesn’t have enough to fill their stomachs. A fraction of imbalance in the distribution of resources and wealth affects a greater number of people, wherein the sad reality lies on whom are the ones getting much and who are the ones gaining a lot. This is the sad reality in our society, where people thrive in a world filled with inequality and sadly, majority of the people suffer from the extra gains of some people (Besley Cord, 2007). Class inequality can be traced way back in the history of men, when people learned to classify themselves, making some superior and some, well, rather inferior. Another sad reality is that the ones who are in the higher echelons of the society are the ones who are not doing actual hard labor. These people are the one’s capitalizing from the hard work of the poor working class, sweating their lungs out, literally giving their sweat and blood just to make money. This labor force is the one who is actually earning the money; it is their effort and strength that makes the real cash, not the ones bossing them around. But the harshness of life is reflected in this situation: the ones working hard gets paid less, barely enough to make a living out of it, while the ones bossing everyone around gets a much bigger share, wherein they have exerted minimal or no real effort in doing so (Kohl, 2003). This is the present situation of the working class of the past, the present, and maybe of the future. There are some great thinkers who have pondered on these things so to speak. This people, though separated by different views, expressed their opinions about how inequalities in the classes happen and why poverty exists, depending on how they see the situation. Their take on the realities are reciprocated by approval or by rejection from the people looking at their ideas. Some may seem radical to others, but some deem that is the necessary thought for that certain specific topic. These great thinkers include Karl Marx, Max Weber and Oscar Lewis.

Human Behavior And The Social Environment Philosophy Essay

Human Behavior And The Social Environment Philosophy Essay Skinner is a radical behaviorist and determinist who proposed that human behavior is controlled by objective observable factors such as environmental conditions and genetic factors. He suggested that human behavior can be classified into two types: respondents and operants. Respondents are behaviors that caused by environmental stimulus while operants are behaviors that act on the environment. He asserted that both respondents and operants are totally controlled by the environment. The main difference of these two kinds of behaviors is the nature of the control. Respondent is elicited by an environmental stimulus while operant occurs before the environmental stimulus. The environmental consequences which due to operants will control the behaviors that follows. There are three major ways that the environmental consequences can control behaviors: reinforcement, punishment and extinction. Inner State Skinner defined inner state such as feelings and emotions as a predisposition to act which means affecting the probability of occurrence in certain behaviors. He claimed that inner state is the effects of genetic make-up and personal experiences rather than the cause of behaviors. Thinking and Decision Making Skinner perceived thinking as a kind of behavior which is also affected by our own past experiences and through others instructions. A kind of thinking that Skinner mentioned is decision making which is closely related to making choices. Skinner asserted that free choices do not exist. Our past experiences, behaviors and behavioral consequences control the decisions or choices that we make. Freedom According to Skinner (1971), Freedom is a matter of contingencies of reinforcement, not of the feelings the contingencies generate (p. 38). He defined freedom as a behavioral process but nothing related to the state of mind. He believes that freedom can be partly experienced when we could avoid or escape from aversive elements of the environment. However, we still cant free ourselves from the environment. Self- Control Although Skinner emphasized that behaviors are entirely controlled, our determined behaviors can modify the physical and social environments which exert different effects on our behavior, thus controlling ourselves indirectly. He believed that the behavior which causes aversive consequences can be controlled by negative reinforcement such as avoiding or escaping from the situation in order to reduce the probability of being punished. The Perspective from Rogers Rogers took the humanistic phenomenology approach (Nye, p. 98) to understand human development. Self-Actualization Rogers believed that self-actualization, which includes personal growth and realization of basic potentialities, exists in human. He suggested that we should not set any absolute limit to the level of actualization as our full potential is always an unknown based on our present knowledge. Inner Human Experiencing To study human behavior, Roger emphasized the importance of inner human experiencing. This refers to evaluating ourselves subjectively such as our thoughts and feelings and trying to understand others empathetically. The Self Theory The subjective awareness of ourselves and the surrounding environment are the most important determinants of behaviors. The objective reality of the environment is not an important factor that determines behaviors. This means that the realistic self-concept develops a perception of the external reality and the circumstance in which we find ourselves, thus affecting behaviors. Unconditional Positive Regard Rogers suggested that positive regards are innate needs of humans, which include love, acceptance and respect. These needs are usually fulfilled by others who are in intimate relationships with us. Unconditional positive regards mean these needs can be fulfilled simply because we, as humans, are worthy. When these needs are not given unconditionally, especially in childhood, then there is a higher possibility for unfavorable characteristics to be developed. On the contrary, conditioned positive regards refer to regards that are only given when we meet others expectations. The key differences in viewing human development between Skinner and Rogers Views on Human Nature In Rogers approach, he assumed that we naturally have an actualizing tendency and are growth-motivated persons (Nye, p. 135). On the other hand, Skinner viewed humans as environmentally controlled persons (Nye, p. 135) who are being predisposed and manipulated since birth to become products of the environment. Views on Personality Development Regarding personality development, Skinner stressed that it depends primarily on the outcomes that our behaviors have. We all have different personalities which make us as unique persons because there are differences in our reinforcement histories. The stronger the history of positive reinforcement is, the more likely for us to well-develop a favorable personality. Differently, Roger believed that humans have the potential to maintain an ever-upward spiraling in development if we are exposed to unconditional positive regards. Views on Human Behavior Although Rogers admitted that there is an influence of the environment on human behaviors, he stressed that the subjective, inner feelings and experiences play the most significant role in determining behaviors. In contrast, Skinner insisted that our behaviors are merely controlled by genetic and environmental factors but not any of our inner states. He believed that we are controlled by the environment in three major ways: reinforcement, extinction and punishment. Views on Freedom When it comes to freedom, Rogers perceived it as something inner, subjective and existential. As long as the openness and responsiveness to the totality of our experiencing are developed within us, we could experience a sense of freedom and choose the way we behave. On the other hand, Skinner argued that freedom is nothing related to the state of mind. Humans are not free to decide our own fates but are determined by the environment. My commentary on Rogers and Skinner Perspectives I prefer Rogers over Skinner perspective on human development. I think that Skinner over-emphasized on behavior control which is dehumanizing and might indirectly mislead the society to treat persons as objects or machines which to be manipulated. I tried to imagine how my life would have become if Rogers perspective didnt ever existed and my personal beliefs were all based on Skinners approach. All of my behaviors and experiences were predetermined and being controlled which I did not have any choices at all. I couldnt experience the sense of satisfaction from what I endeavored to achieve since i would believe that favorable environment was the only reason which contributed to my success. It would be discouraging and my life would have less meaning. On the other hand, Rogers perspective makes me feel optimistic towards life by believing that the potential for growth and actualization reside within myself. Despite things are falling apart in times of adversity, I still live with hope and strongly believe that I am equipped with the power to overcome difficulties and live a better life in the future. Rogers perspective enhanced my self-understanding especially through the concept of unconditional positive regards. According to my own personal experiences, I strongly agree with Rogers that unconditional positive regards are prominent to the development of a healthy, fully functioning person. In my childhood, I had learnt that love and acceptance could only be gained with the condition that I was well-behaved, independent and expressed with favorable feelings and emotions. As a result, I have been experiencing psychological discomforts over the years with the feeling of being broken. I mean there is a large discrepancy between my actual and ideal self which Rogers called it as incongruence (Nye, 2000, p. 110). Moreover, I appreciated Rogers who had taken an inclusive approach to study human development which involves objective, subjective and empathic perspectives. He paid great attention to the inner state of human while at the same time didnt deny that the environment affects how we behave. All, in all, I think both perspectives have its interest to offer and undoubtedly allowed me to enhance self-understanding, the behaviors of others as well as the effects of the physical and social environment. Although the understanding of theories on human development is important, I believe that we should keep in mind not to overlook each individuals unique personality and experiences nor over-generalize individuals by imposing these theories on them.

Current market situation of Tesco

Current market situation of Tesco Tesco Plc is the UKs largest retailer and the 4th in the world (after Wal-Mart, Carrefour and Metro AG). Tesco was established in 1919 by Jack Cohen. The Tesco brand first appeared in 1924. Then the first Tesco store was opened in 1929 in Burnt Oak, Edgware, London. Tescos businesses operate in the Europe, the USA and Asia with over 470,000 employees. In 2010 their revenue was in excess of  £56,910 million which was an increase of 5.6% over 2009. The operating profit of the company in 2010 was  £3,457 million which was grown 9.1% comparing to 2009. The net profit was rose by 9.3% over 2009 with  £2,336 million and  £2,138 million respectively. With approximately 4,800 stores in 14 countries around the world, its products and services include: Store types: Extra, Superstore, Metro, Express, Homeplus, Tesco.com Store offerings: Food Retail, Non-Food Retail, Petrol Stations, Home Living Range Tesco Personal Finance: (Tesco Bank) Life Insurance, Pet Insurance, Home Insurance, Travel Insurance, Motor Insurance, Credit cards, Savings Accounts, Personal Loans, Secure Investment Bonds, Online Mortgage Finder Tesco Telecom: Dial up internet access, Broadband, Tesco mobile value SIM, Tesco mobile network, Mobile phones 2/ With about 24% revenue of the total, non-food is a business generates the most revenue of Tesco. In 2010, group non-food sales rose 6.2% to  £13.1 billion with  £9.0 billion in the UK and  £4.1 billion in International. The non food retailing was created with the multi arrangements and they focus on price strategy that low cost structure together with improved merchandising skills. Teesport as an example that help them get better, simpler and cheaper. Moreover, a non-food performance is significantly very strong in the UK with steadily improving like-for-like sales during the year to add another leg to growth. Although the downturn, non-food performance has been definitely resilient and contributed to bring Tesco becomes one of the top retailers in the world. 3/ UK is one of the most important key strategies of Tesco. UK has delivered a good performance in a challenging market achieving a 4.2% increase in sales with profits rising 6.7% to  £2.4 billion in 2010. They focus on helping customers spend less time and price with new products and high quality services to earn customers faithful. Clubcard is example for thank you to their customers. Customers earned  £550 million in voucher from Clubcard. However, they have faced a number of impediments of the UK retail market. In addition, according to the Competition Commissions report that it is actually not easy for a competitor to challenge its scale. Therefore, Tesco still remains the top position of domestic market. 4/ Tescos international business is growing steadily and they are non-stop trying to expand its business to over the world. Although there is a challenging global economic environment and the start-up losses in US business, Tesco significantly keeps a symbol for a gigantic development today when their international business generates 22% with 16% of the Retailing Services markets of profits and  £19.4 billion of group sales in 2010. Increasingly, Tesco draws on their skill and capabilities to utilize their international sourcing such as FF clothing now in ten countries, Discount Brands now in seven markets, Clubcard was introduced in seven countries with more Clubcard holders internationally than in the UK. They will also open 8.5 million square feet in addition in 2011. Tescos strategy is working we have grown sales, profits and market shares and we have continued to invest in the drivers of future growth. Moreover, beside Europe and US, Asia is definitely a potential market when they increase 23.9% of profits with  £9,072 million of sales in 2010. Tesco has continued regional strength and grown well although the economics have been on crisis. 5/ In 2007, Tesco became the UKs largest non-food retailer and the similar trends are occurring in Europe. Additionally, Tesco took part in a joint venture with O2 to found the Tesco Mobile mobile virtual network operator by 2007. One year later, they were the number one mobile network in UK customer service. Furthermore, in 2008, Tesco combined in a joint venture with the Royal Bank of Scotland with 50% share holding and their revenue was  £49,522 million on this year although the economic downturn. Q2. 1/ Corporate social responsibility (CSR) is one of the most important parts of company to take the interests of all stakeholders through their decision-making processes which is balanced with shareholders benefits. Tescos opinion is that CRS is not a specialist function in Tesco, it is a part of everybodys job every day. They use Steering Wheel a balanced scorecard of the key elements of their business to create the new Community Promises: Actively supporting local communities Buying and selling our products responsibly Caring for the environment Giving customers healthy choices Creating good jobs and careers Particularly, the Community Plans are used for all markets and help them change the way they do business, for example by reducing our carbon emissions. Through Customer Question Times (CQTs), meetings and surveys, Tesco talks to customers and other stakeholders in each region to identify local priorities. Moreover, throughout the year 2010, Tesco gave over  £60 million in donations to charities and contributions to community projects including cause-related marketing, gifts-inkind, staff time and management costs. In the other hand, 16,000 jobs were created in Tesco this year including 9,000 in the UK. 2/ Sustainability are not only a project but it is also a way of business and consumers expect it. The Sustainable Consumption Institute (SCI) was established with a  £25 million commitment to the University of Manchester. The SCI aims to perform some subjects about how to make a consumer society sustainable. There are some actions which Tesco have done to respond to the challenge of sustainability as: Sustainable products (Biofuels, Palm oil, Genetically modified (GM) foods, Timber): help customers reduce their carbon footprint and decrease their use of fossil fuels, reduce the chances of deforestation and controls on CO2 emissionsà ¢Ã¢â€š ¬Ã‚ ¦ Supporting UK farmers (suppliers): The Tesco Sustainable Beef Project launched in 2008 to improve productivity and profitability as well as the tenderness and flavour of beef. The Tesco Sustainable Dairy Group (TSDG) was established in 2008 to provide expertise in cattle health and welfare for farmers. Forum for the Future: Tesco works with leading organizations in business and the public sector to create a sustainable future as the sustainable development charity. 3/ Climate change is continuously the main strategic challenge in CSR of Tesco. Among their endeavour to engage employees overcome climate change, Energy Champions is appeared in the Czech Republic, Hungary, Malaysia, Poland, Slovakia, South Korea, Thailand, Turkey and the UK. Energy Champions are responsible for reducing energy consumption in stores through engaging staff and implementing energy-saving measures. Tescos climate change programme has three main parts: Leading by example: reducing our own direct carbon footprint Working with our supply chains and partners to reduce emissions more broadly Leading a revolution in green consumption. Extraordinarily, Tesco uses a 50:50 biodiesel mix in their own vehicles; offering Clubcard points for customers to reusing carrier bags, and their customers have took over 400 million fewer free plastic bags by the end of April 2007; putting an aero plane symbol on all air-freighted products because this method of transport results in far higher carbon emissions than any other. 4/ Remarkably, Tesco asked for stakeholders feedback on their quality, material issues, strategy and performance. Particularly, there are some evidences with external stakeholders as follow: Customers: Using Customer Question Time (CQT) to identify customers changing needs and help them listen to customers responses on quality and service. Suppliers: Organizing regular meetings with suppliers, processors, manufacturers and get feedback of them by annual Viewpoint survey. Additionally, Tesco provides training course and capacity building for suppliers in appropriate places. Producer Clubs was launched to share experiences together. Governments and regulators: Planning processes and consultations on new regulations including healthy eating and alcohol. Non-governmental organizations (NGOs): In 2008, Tesco operated many meetings with NGOs to discuss issues including climate change, biofuels, ethical trading and animal welfare. They also provide information as request and take part to research and surveys from NGOs. Q3. 1/ As many large corporations, Tesco have been criticized by others companies, writers and organizations. The major way that Tesco have applied is issue writs for criminal defamation and civil libel. Then, they involved in litigation for claims form personal injury from customers, staff and other commercial matters (for example, against The Guardian newspaper about corporation tax in 2007). In the other hand, Tesco usually faced to opposition by government and local people to their expansion. They must adjust their plan to adapt requirement of them (for example, Tesco open a store in Birmingham in 2007; a No Mill Road Tesco campaign is against Tesco opening a store on Cambridges Mill Road in 2007). In some cases, Tesco must retreat their plans (for example, Tesco build a store in Tonypandy, South Wales in 2008 and a store on Hope Street, Liverpool in 2009). 2/ In the financial year 2008 2009, Tesco like other large companies, they also decreased on the market because of the economics downturn. Unquestioningly, Tesco has an abundant capability in the finance market with reputation brand. However, its non-stop in that, Tesco decided to tie up with the Royal Bank of Scotland (RBS) in 2008 with 50% of share holding. RBS operates in insurance and banking. They have a good market position with  £49,522 million of revenue in 2008. After cooperating with RBS, Tesco launched consumer banking to service customers needs and loyalty. They offered the bank accounts to the customers for saving time. It can be clearly seen that it appears a reciprocal relation on their businesses between retail and banking. Actually, consumer banking is a good way to sustain the facilities of retailing services which support to their major business as well. Through the deal, Tesco entered the financial market and handled the financial crisis impressively with  £5 00 million profit in 2009. Total customers are  £5.5 million with  £1.3 million of Bank Credit card accounts. Basically, that is a strategic decision which helps Tesco not only overcame the difficult period but also continuously grow with the successful efforts. Q4. 1/ In 2010, with 287,669 employees and 2,482 stores, Tesco has a significant growth in the core UK business. Then, the UK still remains as the biggest market of Tesco with  £38,558 million of revenue which is increased 4.2% in 2010. In fact, although two-thirds of the groups shop floor space is now overseas, but two-thirds of group sales and 70% of profits still come from the UK. They offer five types of stores including Metro, Extra, Express, Homeplus and Superstore. In addition, non-food retailing market is continued a goal which Tesco aims. Group non-food sales rose 6.2% to  £13.1 billion with  £9 billion in UK in 2010. It evidences that their business has been very strong through the economics crisis. They focus on improving greater value to get more customers who have been encouraged to try non-food range with some key categories such as electrical, entertainment, toys and clothing. 2/ Core Strength: Tesco is currently ranked the third largest global grocery retailer but the second largest based on profit behind Wal-Mart with approximately 4,810 stores in 14 countries within the Europe, the USA and Asia. In addition, the company occupied 30.7% share of the UK grocery retail market in 2010. One of the strategic capabilities of Tesco is a strong financial performance. In 2010, their revenue rose to 5.6% with around  £56,910 million comparing to 2009. The products and services are provided in accordance with the market demands is the first strategy of them. Taking full advantage of development and usefulness of internet over the world, online non-food retail (Tesco Direct) business has significantly matured over 50% through 2009. Tesco provides Clubcard to give customers greater reward for their loyalty to increase investment. Today Tesco has 15 million active Clubcard holders over seven countries in the world. 3/ Undoubtedly, Tesco is actually a leader on innovation to achieve the high profit and position on business. Innovative products and services is becoming a major competitive advantage in the retailing industry today. Therefore, Tesco focuses on better value of services and products than concentrate on pricing alone. Additionally, the companys aim is improving customers shopping experience as easy as possible (many types of stores). Furthermore, Tescos innovation success is ability to control margin well. There are many kinds of goods with low price or sometime an amazing price. Clubcard is also a great success of Tescos innovation. It attracts consumers and influences the behavior of secondary customers to bring them into the fold. Q5. 1/ Tescos vision is to strive and achieve the highest standards, to ensure the long-term access to quality produce and maintain their position as the UKs number 1 of supermarket. Their core purpose is To create value for customers to earn their lifetime loyalty through their values are No-one tries harder for customers by Understand customers; Be first to meet their needs; Act responsibly for our communities and they Treat people as we like to be treated. It can be clearly seen that the way they treat their customers, staffs and suppliers in a culture of Trust and respect each other would help them to raise not only their profits but also their Cooperate Social Responsibilities in where their businesses operate. 2/ Tescos mission statement is to retain loyal customers. That means they want people shop at Tesco frequently and permanently. To achieve the statement, they must set themselves aims. Tesco aims are to maintain customers with excellent values for their money and the top customer service. Customers can enjoy different experiences through many kinds of ranges such as goods and services and many types of stores including luxurious stores. In the other hand, they offer low prices to attract more customers. Furthermore, Tesco also keep their customers loyal to them by providing Clubcard to encourage customers shopping with them to get extra points and special voucher. In fact that Tesco revenue is continuously increased annual. Additionally, Tesco defined their mission clearly with what is the main segment they focus on. Therefore, Tesco significantly have a right strategy and action to support their mission. 3/ Tescos objectives are: To be a successful international retailer To grow the core UK business To be as strong in non-food as in food To develop retailing services such as Tesco Personal Finance, Telecoms and Tesco.com To put community at the heart of what we do Tesco comprehends what they pay attention and their capacities. Undoubtedly, profit is always the first concern of all companies and their shareholders. They expand their sales and profit by focusing on the UK business, non-food and retailing services as well as maintaining their position as the number one retail company in the UK and the top retail company in the world. Accomplishing these targets mean that Tesco surpasses their competitors and preserves the market leader. Moreover, providing goods and services that is cheap and affordable to consumers or the public as a strategy will also support Tescos objectives. Tesco demonstrates that they are trying to achieve their goals totally with successful efforts during past time. 4/ People are entirely a key strategy that every company has to focus on. To motivate staffs Tesco offers a competitive salary, an opportunity to develop a long-term varied career with quality training and especially many good benefits. Basically, all employees have healthcare cash plan and a chance to join pension scheme from the day they start. Some managers and senior managers will be provided private medical insurance. Others policies are standard 20 days for holiday, then 25 days for five year service at Tesco. A lot of staffs work in part-time, thus they are also offered emergency leave, career breaks, shift swaps and flexible hours. Additionally, Tesco built affordable housing to offer for its employees in London. Moreover, staffs are encouraged to involve in the financial performance of the company through a variety of schemes, principally the Tesco employee profit-sharing scheme (Shares in Success), the savings related share option scheme (Save As You Earn) and the partnersh ip share plan (Buy As You Earn). Remarkably,  £175 million payout was shared for all staffs through Save As You Earn (Sharesave) scheme with high appreciates of employees. Above all others, Tesco give a strategy to make its staffs understand and want to contribute their best to the companys development through the companys values.

The Berlin Wall :: European History Cold War

The Berlin Wall Throughout the history of the World, there are many great facts, and things to learn. There is an abundance of information out there not only about our country but about the rest of the world also. After researching the Berlin Wall, I was quite interested, and did not realize what I was missing out on about the past history of our world. I am going to share all that I learned about the Berlin Wall, and how it made a difference in our past and future times.   Ã‚  Ã‚  Ã‚  Ã‚  The Berlin Wall was built on the night between 12th and 13th August 1961. Everyone always asks why the Berlin Wall was built and what did it stand for. In 1945, following World War II, Germany was divided into two countries - East Germany and West Germany. East Germany was controlled by the communist regime of the Soviet Union while West Germany became a democracy supported by the United States. Berlin, the former capital city, although entirely within East German borders, was also split into two. On August 13, 1961, the German Democratic Republic (GDR) decided to block off East Berlin and West Berlin by means of a barbed wire. Streets were torn up, and barricades erected. Rail lines and the subway between East and West Berlin was torn up. People of East Berlin and the GDR were no longer allowed to enter West Berlin disrupting 60,000 commuters who were employed in West Berlin. Within the year, construction work began to build a solid wall separating the two cities. The German Democratic Republic along with 60,000 commuters, under the leadership of Erich Honecker. The Berlin Wall fell down on November 9th, 1989. In my opinion, the Berlin Wall was built simply because; Germany was controlled by Communist Regime, and by the Soviet Union. Those two groups are not going to get along, and that is why I believe they were split up.   Ã‚  Ã‚  Ã‚  Ã‚  Since I learned to read music, and play it well, it has been a large part of my life. I learned that just playing the note on the page perfect is not music. To play music well, you have to feel it in your body, spirit, mind, and soul. The music that has been picked out this year, in my opinion, is the best music I have ever played. My favorite is 2nd Dawning, and not just because I have to write about it, but it really is.

Japan :: essays research papers

In 1868, Japan underwent radical changes in social aspects as well as economic matters. A ministry of education was soon created in 1872, and in the same year, a strict education code was formulated. The government greatly wanted to industrialize in order to prevent foreign rule. The government sent students to Europe and America in order to learn Western ways. In 1877 the first college, the University of Tokyo was created. Japan quickly became more Western like. Japan in order to increase its industry needed raw materials something in, which the mainland lacked. The only way to gain these was by buying from larger countries or conquering new territory, which had the needed raw materials. Japan wished to gain footholds in Korea, China, and Manchuria but at the time, Russia had already gained footholds in these areas. Japan’s greatly modern military easily defeated the Chinese army and navy over the matter of Korea in the Sino-Japanese war. (Encarta Japan)   Ã‚  Ã‚  Ã‚  Ã‚  In 1894, Nicholas the 2nd ascended to the throne of Russia. Although he was a good man he was a weak ruler easily dominated by others. With revolutionary trouble at home and the disagreement over Manchuria with Japan, turmoil soon broke out in Russia. Afterward, a compromise with Japan on the Manchuria issue was unsuccessful. Diplomatic ties were broken in early 1904, which prompted a surprise attack, by the Japanese navy on Port Author. The attack was hugely successful. Many of the Russian ships were damaged or destroyed in the attack. News of this brought great civil strife in Russia with a revolutionary fever in the air the people called for reform but the Czar declined the warning. (Encarta Russia)   Ã‚  Ã‚  Ã‚  Ã‚  In March 1904 the Japanese 1st Army landed at Chemulp’o. It faced Russian forces on the Yalu river by late April. The Russian commander, General Aleksey Kuropatkin decided to hold defensive position until reinforcements arrived. The Japanese commander however built up a 6 to 1 troop advantage and a breech of the Yalu river was forced on May 1st. During May the Japanese 2nd army landed on the Liaodong peninsula. It quickly severed communications between Port Author and the Russian forces in Manchuria. It then captured Kinchow and won the battle of Nanshan on May 30th. Soon the 2nd army besieged Port Author. The Russian commander Kuropatkin was personally ordered by Nicolas the 2nd to hold Port Author. Kuropatkin decided to move his main forces to Liaoyang.

Rape- How Can We Change :: essays research papers

Rape– How Can We Change? Although the country has seen crime rates plummet in recent years, rape continues to be a major concern in America. According to Annette Fuentes’ article, "Crime Rates Are Down... But What About Rape?" in Ms. magazine, "an estimated fifteen percent of women are raped or molested at some point in their lives" (22). While big cities such as Boston, Dallas, Detroit, Houston, Los Angeles, and New York have seen the rates of violent crimes such as murder, robbery, and aggravated assault plummet, rape has not been so fortunate. In most of these cities, reported cases of rape have declined by only a few percentage points, whereas in some of these cities, reported cases of rape have actually increased. Rape is an epidemic that is slowly plaguing our entire nation, and unless some drastic action is taken immediately, this epidemic may never be cured. If we are truly interested in having our nation cleansed of this disease, we must begin by removing from our minds the notion that rape occurs only among the poor. When asked to comment on the brutality of rape, Roger Crafts, the Dean of "Student Affairs" at Brandeis University said: "I do not think that we have a significant problem here because we have a sophisticated and intelligent group of students" (Sweet 93). Dean Crafts went on to mention that "vandalism and physical harm are more likely to occur with lower educational levels" (93). Mr. Crafts’ feelings on the subject of rape concur with those of "middle class America." Most of us feel that rape occurs only in the lower socioeconomic classes of America and not amongst those with higher educational backgrounds. Contrary to most of our beliefs, rape exists in the upper and middle classes as well, but in most cases goes unreported due to a various number of reasons. Fortunately, in recent years, the occurrences of violent rapes (those that are committed by unidentified men who forcibly attack women and then proceed to rape them) are slowly decreasing. Unfortunately, "date rapes," which were virtually unknown a generation ago, have now become commonplace. Unlike, violent rapes, a date rape is committed by someone who is known to the victim. In these types of situations, the rapist can sometimes be even the victim’s best friend. A "date rape" can leave emotional scars much deeper than those that are left from a violent rape because the prior is committed by someone whom the victim has an attachment to.

Journey Humanities

Celeste Mompremier Professor Watts HUM1020-41 September 25, 2018 Flynn, Brenda. Journey. 2002. Mosaic tile on fiberglass armature. My overall museum experience was amazing. Since its been eight years since I have been to a museum, it was kind of new to me. But seeing all of the beautiful sculptures just blew me away. I was amazed by how much time and effort these people put in making such perfect artwork. I was also impressed by all the gifts these people have in making sculptures. I would definitely not have any talent in making these sculptures, that's for sure. I really enjoyed eyeing these sculptures in real life. I think that there are advantages in seeing art in real life because I believe that you get a much better understanding of art by seeing it in-person. Also, it can make you think more about the true meaning of art. I think that museums are relevant places to study humanities because they help us learn more about human culture. Museums help us grasp our attention more on our human history. We end up understanding our culture more. Also, it's fun to learn about art. Museums are important in understanding our culture because they help our newer generation learn about our history. No matter what, history should always be remembered and never forgotten. I also think that people of different backgrounds can learn better at museums because of the artwork from our ancestors of the same heritage. I think that the difference between something authentic and a copy is possibly the texture. I feel like that actual artist put so much care and time and effort in his or her artwork. But the other artist, although he or she did work hard on the copy, did not put as much care and effort as the original artwork. They just tried to make it look as much like the original as possible. Also, nobody can ever make the exact same texture as the original. I feel like the original artwork would have a more smoother texture than the replica. I would rather see the original artwork than the replica because I believe that the original would have more meaning than the replica. The authentic artwork has a much larger purpose than a replica. Original is unique that is irreplaceable. It's more powerful to see the original because you can interpret the message that the artist is saying. With a replica all you can interpret is how much they wanted to mirror the original. With a replica there is no purpose or meaning. If I were a part of the Monuments Men task force, then the sculpture that I would have saved and chosen is a colorful horse made of mosaic tile on fiberglass. My artwork is named Journey. This sculpture is created by Brenda Flynn. I chose this piece of artwork because it just captivated me. I also feel like this sculpture is has a rarity in it that makes it unique. This horse isn't your usual horse that is drawn like a regular horse that has fur. This horse's mosaic tile on fiberglass just makes it rare and captivating. Also its just so creative that someone would think outside the box by creating a three-dimensional horse full of multicolored mosaic tile. This sculpture would most definitely be something worth saving. I think that the artist's purpose on making this sculpture is she is trying to promote individualism because this is not your usual horse. This horse is colorful. She's trying to express that it's ok to be different. That different is beautiful. Also that you do not have to be like everybody else. Its vivid colors lead me to suspect that its expressing that our world is full of different cultures, fashion, etc. And that the title Journey is expressing travelling all around the world. The colors also express this earth because we have so many states and countries that have different cultures, beliefs, values, and religion. The horse also expresses travelling in a way because she's bringing back how people used to ride horses to get from place to place. The theme is travelling and expressing yourself. I know this because of the colors of our world of different ways of living. I find that this sculpture means to always live life to the fullest, because life itself is short. Not to mention that there are so many places to see, to where the artist is encouraging travelling. Honestly, as soon as I saw this sculpture, I was immediately awestruck by the artwork. I don't think that I have ever seen anything so beautiful in my life. I said to myself that I had to absolutely make my museum paper about this magnificent sculpture. It's such a stunning piece of art. The reason why I liked the piece is because I felt a connection with this sculpture. I loved the message it brought out. Where its alright to live your life to the fullest by taking every journey that knocks at your door. With the mosaic tile shimmering with all kinds of colors of every culture. This piece makes me see that in life, it's important to take certain journeys throughout your life because you might find just what you're looking for. I believe that it does have a strong message because life is so beautiful, don't waste it all in one place. The sculpture isn't named Journey for nothing. I believe that everything in this artwork has a purpose. The media of this sculpture is multicolored mosaic tile and fiberglass. This sculpture is actually a mixed media, because of its mosaic tile and fiberglass. The fiberglass looks like it's of a grey color, while the mosaic tile is multi-colored. The fiberglass is also carved with pieces of mosaic glass covered around it. The technique of this sculpture is that the fiberglass is carved out to give it its unique horse-like shape. Also the way these people managed to put all of that mosaic glass glued around it without messing it up is absolute pure talent. I think that the mixed media enhances the meaning because of the fact that the fiberglass of the sculpture is shaped like a horse, and the fact that it is named Journey, it is inspiring others to travel the world. Also because it's a different looking horse, that it's ok to be different. The multicolored mosaic tile also expresses how different and beautiful our cultures are, and how important it is to experience everything in the world. I strongly believe that the new material is superior to the traditional media because mosaic tile is usually used for walls, ceilings, etc. After all, the textbook has stated that when we engage with two-dimensional works of art at a more technical level, we begin to notice things about the work's medium. It also states that one of the choices is the work's medium, which gives it its fundamental characteristics. (pg.30) It's saying that whatever tool the artist uses to create the sculpture, they gave it its true meaning. Mosaic tile is very unique in a sculpture because nobody usually uses that for sculptures. The most common media usually used for work is paint. One of the principles of this artwork is pattern. I say pattern because the way the swirls of the horse interact with each other. This sculpture is just filled with swirls of different colors. Also apart from the swirls, this artwork has a lot of circles of different colors surrounding the swirls. The artist brought out the mosaic tile by putting them in different shapes and colors. The swirls of the mosaic tile make it look like a purse. It's one after another perfectly placed together. How does this artist manage to make the shapes so perfectly proportionate with each other from head to toe? That is beyond me. The swirls spread out a message of creativity. One of the elements of this artwork is color. I say color because of the fact that this sculpture does not focus on just one color, but many. Red, green, white, yellow, orange, etc. All blended together in one beautiful horse. The colors express individualism. This sculpture expresses how beautiful color is. I am so glad that the artist created the sculpture the way she did. This art sculpture expresses shape as one of its elements because of the fact that it is shaped like a horse. The sculpture provides such a beautiful horse. I also believe that another one of the sculpture's elements is good texture because of the mosaic tile and fiberglass. The texture is emphasized in great details of the smooth feel of the mosaic tile. The texture has a smooth feel to the touch. The texture has such a brilliant finish. Another one of the principles of the sculpture is emphasis, because this artwork is put out with such importance to where it is the most valuable of them all to be saved. This sculpture is saying a message that is crying for attention. The mosaic tile especially on the horse, since it's unreal to have a horse that is covered with anything other than fur, is brought out to the viewer's attention. The mosaic tile is the focal point because it's unique. This is the best sculpture because it stands out. Also, another one of the principles of this sculpture is rhythm because the pattern of the mosaic tile is different with the different colors of the mosaic tile, but yet the routine is repeated that it's all around the horse. The repetition goes on the same way. The arrangement is put out like the mosaic tile in the same streak but different patterns and colors. The patters go between being multicolored to being all in swirls. Another one of the elements of this sculpture is form because it is a three-dimensional horse. The form is trying to tell us a story about this artwork. The form gives this art such a descriptive nature of taking journeys in our lives. The form gives this sculpture a purpose of taking chances in life. I do believe that this artwork is a cultural value because this sculpture could have easily been from another country because it's just so rare and sacred. This mosaic glass horse is not what you see everyday. The main thing that cries out that it is culturally valued is that it is named Journey, and that it's multicolored with different patterns. The colors and patterns read out all of our different cultures and values that exist in this earth. I think that the value of this artwork in today's society would probably be a little irrelevant because in my opinion, art has declined in value. People in todays generation in general don't seem to appreciate art anywhere near as much as people in previous generations. So I am not disagreeing because of my sculpture, I am just disagreeing because art regardless has declined with a sudden increase in technology. Art has lost its value and excitement it once had for human beings. No, I don't think that the artwork's message will become relevant in the future, but not in the way that you think. As I said before, I just think that all art has lost its value in todays world and people lost interest so therefore, I think that all recognition in art will decrease from this point forward. I absolutely love the message the artwork is trying to portray, but I know deep down in my heart that art no longer has the same values the way they did in previous centuries and generations. Yes, I feel that the Monuments Men risking their lives for art was a worthwhile endeavor because as much as I would never die for art, I loved the fact that they were standing up for what they believed in. And also, they would not give up no matter what. They would do anything to get to it rain or shine, and life or death. They knew that the artwork would eventually increase in value in culture overtime, so they wanted to make sure that the art was spared, regardless of what would have happened to them. I would never do the same because I don't feel for myself that it's worth dying for art. For people that you care about, that's another story. But for artwork, it would depend on how much that piece meant to you. For me, if I were to choose art or myself, I think that I would be a little bit selfish and choose myself. Artwork is not replaceable, but you can build something at least close to it. But human life cannot be reconstructed. No one can ever create another you.