The Representation of evil in Robert Louis Stevensons Dr. Jekyll and Mr. Hyde Essay Example for Free

The Representation of evil in Robert Louis Stevensons Dr. Jekyll and Mr. Hyde Essay In 1886, Robert Louis Stevenson published his short novel The Strange Case of Dr. Jekyll and Mr. Hyde. A recurring theme in the novella is that of evil, a popular subject in Victorian literature as it is such an interesting concept to interpret. The story was set in London, a city put across in the novella as being a dark, intimidating place (as most of the scenes were set in the night-time), and where otherwise respectable men and women indulged in evil activities such as gambling, sex, violence and drugs. Stevenson makes many references to the id and ego, which Sigmund Freud wrote about earlier in the 20th century. Freud believed that the id and ego were in constant battle with one another, the id being the unfettered self, and the ego a personality you project on society. The id very much represents the evil side of man in Stevensons novella, and this is shown when the respectable Dr. Jekyll takes the potion to release Hyde, his animalistic id. Stevenson was plagued by ill-health as a child, and was taken care of by a nurse. The nurse was a strong Christian, and thrust stories upon him of evil people burning in hell for eternity, and good people being taken to heaven. Stevenson disagreed with the belief that people were born either good or evil, rather that they were born as both. Sigmund Freud wrote that when a child is born, they are id-ridden, meaning that they demand instant satisfaction. He believed that as a child grows, their ego is formed around social morals, norms and taboos. Stevenson seems to suggest that as the ego suppresses the id, the ids affect on behavior becomes stronger, causing people to indulge in activities regarded as being evil. Stevenson also uses symbolism to convey evil. The doors used by Jekyll and Hyde are an example of symbolism. In chapter 1 The Story of the Door, Stevenson describes the door used by Hyde. The door, which was equipped with neither bell nor knocker, was blistered and distained. This immediately gives the image of someone who doesnt care about appearance or image. Mr. Hyde using this door shows that he isnt respectable and he needs to hide away. The location of the door also suggests the evil being hidden away, down a back alley, deep inside a persons mind. I dont believe Mr. Hydes actions are evil. By definition, evil actions are conscious decisions to have a negative effect on something, and that contradicts the whole concept of the id. The id is something that all humans are born with, and, as Freud wrote, does not have knowledge of good and evil, only that its desires demand instant satisfaction. What comes across to the crowd and audience as an evil action because no flicker of remorse is shown, is actually not intended. The first time we hear about him is when we are told of a madman knocking down a small child and walking straight over her. It sounds like nothing to hear, but it was hellish to see. It wasnt like a man; it was like some damned Juggernaut. The phrase juggernaut suggests Mr. Hyde is amoral, not evil. Hyde isnt bothered about who or what he hurts; he doesnt have a conscience to speak of. He never feels guilty of his actions. As he gets more out of control, he acts more like an animal, and quite insanely. And next moment, with ape-like fury, he was trampling his victim under foot. When Jekyll tries to control his evil side, after a while, it doesnt work because, as stated before, when the evil is suppressed it comes back more powerful than before. Jekyll starts to change into Hyde without taking the potion. Hyde is gradually taking over and Jekyll is becoming more evil. In chapter 7 we see this happening. Mr. Utterson and Mr. Enfield are standing below the window where Mr. Jekyll is sitting. Suddenly they see something which shocks and scares them; froze the blood of the two gentlemen below. They saw it but for a glimpse for the window was instantly thrust down, but that glimpse had been sufficient. This shows that Jekylls evil side is increasing with time and starting to control him. It also shows that Jekyll is becoming more dependant on the antidote to stop him becoming Hyde and to keep the evil in check, rather than before, when he was using it to isolate his evil side. Other characters always react with shock and horror to Mr. Hyde; this is because he is so repulsive looking and primitive. The image scared a lot of people and as Hyde is rude and unsociable no one likes him or is prepared to talk to him. I had taken a loathing to the man at first sight. His appearance and manner also provoked a bad reaction from people. He gave me one look, so ugly that it brought out the sweat on me like running. The haunting sense of unexpressed deformity with which the fugitive impresses his beholders. Jekyll is the only person who does not react with horror at Hyde. And yet when I looked upon that ugly idol in the glass, I was conscious of no repugnance, rather of a leap of welcome. This, too, was I. He realises that the man staring back at him from the mirror was himself in a different, more evil form. At the time Stevenson was writing the novella, people were very judgmental of those who looked different. This included people with all sorts of different disabilities, which are now widely accepted. Back then, these deformed people would have been shut away and often the public thought that only a deformed or evil soul could cause such deformities on the outside. These real, sadly common reactions from the late 1800s probably had a huge influence on the attitudes that Stevensons characters had towards Hyde in the book. The book seems to associate evil with animal quite frequently. This can be seen in the way the book describes how Hyde acts, but also in the way he speaks, often using the term hissed and croaked. In many religions, certain animals are associated with evil, like in the bible, where a snake was personified as Satan. This can be linked to the then recently published theory of evolution, which shocked many people. Darwins theory stated that animals evolved, rather than being created by god, which contradicted the heavily Christian Victorians beliefs. It seems ironic that Darwin was a man of the church, trying to prove religion right. It seems to me that Robert Louis Stevenson, while writing this novella, set out to make the repressed Victorian society think about its morals and beliefs, and, like many great writers, to challenge the public to think in a new way about themselves and the society they live in.

Psoriasis Case Study

Psoriasis Case Study Case Study P.D. a twenty-three-year-old female presents with symptoms of psoriasis. She has several thick scaly, well defined, erythematous plaques, which are silvery in color. The patient reports that she has just returned from a twelve-day trip to southern Louisiana to work the ecosystem as part of her education as an environmental engineer. During the trip, she had significant solar exposure, although she wore sunscreen. The expanded and prominent plaques cover her elbows and thighs, and there is a patch on her scalp. Her lesions cover about fifteen percent of her body. She occasionally applies moisturizing lotion or witch hazel if it becomes too irritating. All other body systems are normal. Patient states â€Å"I have always had some rashes, although usually not this bad.† Past Medical History â€Å"Some rashes, otherwise non-contributory Social History Recent trip to southern Louisiana for ecosystem work related to studies as an environmental engineer. Physical Examination Several thick scaly, well define, erythematous plagues, silver in color. Expanded plague and prominent plagues cover elbows and thighs, with an area on the scalp. Plague coverage is fifteen percent of the body. Significant sun exposure All other body systems are within normal limits. Reviewing the symptoms, the primary diagnosis is plague psoriasis. Psoriasis is a chronic inflammatory disease of the skin in which the production of epidermal cells occurs at a rate that is faster than normal. The cells in the basal layer of the skin divide too quickly, and the newly formed cells move rapidly to the skin surface and become evident as profuse scales or plagues of epidermal tissue. The psoriatic epidermal cell may travel from the basal cell layer to the stratum corneum and be cast off in three to four days, which is in sharp contrast to the normal twenty-six to twenty-eight days. As a result of the increased number of basal cells and rapid cell passage, the normal events of cell maturation and growth cannot take place. This abnormal process does not allow the formation of the protective layers of the skin (PubMed Health, 2012). Psoriasis, one of the most common skin diseases, affects approximately two percent of the population. There appears to be a hereditary defect that causes overpopulation of keratin. The primary defect is unknown. A combination of specific genetic makeup and environmental stimuli may trigger the onset of the disease. There is evidence that the cell proliferation is mediated by the immune system. Periods of emotional stress and anxiety aggravate the condition, and trauma, infections, and seasonal and hormonal changes are trigger factors. The onset may occur at any age, but is most common between the ages of ten and thirty-five years. Psoriasis has a tendency to improve and then recur throughout life (PubMed Health, 2012). The clinical manifestation The lesions appear as red, raised patches of skin covered with silvery scales. The scaly patches are formed by the buildup of living and dead skin that results from the vast increase in the rate of skin-cell growth and turnover. If the scales are scraped away, the dark red base of the lesion is exposed, producing multiple bleeding points. These patches are not moist and may or may not itch. The lesions may remain small, giving rise to the term â€Å"guttate psoriasis. Usually, the lesions enlarge slowly, but after many months they coalesce, forming extensive irregular shaped patches (PubMed Health, 2012). Psoriasis may range from a cosmetic source of annoyance to a physically disabling and disfiguring affliction. Particular sites of the body tend to be affected by this ailment; they include the scalp, the area over the elbows and knees, the lower part of the back, and the genitalia. Psoriasis also appears on the extensor surfaces of the arms and legs, on the scalp and ears, and over the sacrum and intergluteal fold. Bilateral symmetry is a feature of Psoriasis (Brunton, Chabner, Knollman, 2011). The disease may be associated with arthritis of multiple joints, causing crippling disability. The relationship between arthritis and psoriasis is not understood. Another complication is an exfoliative psoritic state in which the disease progresses to involve the total body surface (Brunton, Chabner, Knollman, 2011). Management The goals of management are to reduce the rapid turnover of the epidermis and to promote resolution of the psoriatic lesions. Thus, the goal is limited to control of the problem, because there is no cure (Brunton, Chabner, Knollman, 2011). The therapeutic approach should be one that the patient understands; it should be cosmetically acceptable and not too disruptive of life-style. It will involve a commitment of time and effort by the patient. First, any precipitating or aggravating factors are removed. Then as assessment is made of life-style, since psoriasis is significantly affected by stress. The patient must also be advised that treatment of severe psoriasis can be time-consuming, expensive, and esthetically unappealing at times. Treatment will begin with Vectical ointment (calcitriol) 3mcg/g, topical use only. Apply twice daily, once in the morning and once in the evening, the maximum weekly dose should not exceed 200 gram (National Institute of Health, 2012). Treatment will extend to eight weeks, with follow up in office at that time. Each gram contains 3 micrograms of calcitriol. Vectical should not be applied to the face, eyes, or lips. It should be used with caution in patients receiving medications known to increase calcium serum levels, such as calcium supplements, vitamin D supplements, and thiazide diuretics. Vectical may cause sunburn more easily, avoid the sun, sunlamps, or tanning beds while using Vectical ointment. Use a sunscreen or wear protective clothing when having to be outside for more than a short time (National Institute of Health, 2012). Vectical ointment is indicated for the topical treatment of mild to moderate plague psoriasis in adults eighteen years and older. Calcitriol (Vectical) contains 1,25-dihydroxycholecalciferol, the hormone active form of vitamin D3. Calcitriol 3-mcg/g ointment is similar in efficacy to calcipotriene 0.005-% ointment for the treatment of plague type psoriasis on the body and is better tolerated in intertriginous and sensitive areas of the skin (Katzung, Mastes, Trevor, 2012). Vectical contains calcitriol, which studies have shown to be fetotoxic, and should be used in pregnancy only if the potential benefits justify the potential risk to the fetus. It is not known if calcitriol is excreted in human milk. Because many drugs are excreted in human milk, caution should be exercised when Vectical ointment is used by nursing women. If the patient thinks she may be pregnant, they will need to discuss the benefits and risks of using Vectical ointment while pregnant (Katzung, Mastes, Trevor, 2 012). Patient Education Use only as directed, for external use only. Vectical is to be applied only to areas of skin affected by psoriasis. Vectical should be gently rubbed into the skin so that no medication remains visible. As you may sunburn more easily, avoid the sun, sunlamps, or suntan beds/booths while using Vectical ointment. Use a sunscreen with an SPF of 30 or greater; wear protective clothing when you must be outside for more than a short time (Brunton, Chabner, Knollman, 2011). All medications may cause side effects, but many have no, or minor, side effects. Minor skin discomfort at the application site is the most common side effect of Vectical ointment. Notify the medical provider if these side effects occur; rash, hives, itching, difficulty breathing, chest tightness, swelling of the face, mouth or lips, new or worsening skin irritation ( blistering, flushing, burning, severe discomfort, or redness), symptoms of hypercalcemia (weakness, nausea, confusion, constipation, excessive thirst, fast, slow or irregular heartbeat) (National Institute of Health, 2012). Treatment Plan Vectical (calcitriol) 3mcg/g, 100 G tube; twice daily. Follow up appointment in eight weeks. Laboratory testing to include calcium serum levels and hCG testing now and at followup visit. Additional laboratory testing to include skin biopsy for fungal infection. Patient education on use and precautions of medications, and supplements. Referral to psoriasis support group for emotional support and education. Differential Diagnosis Review of symptoms and history of working in the environment leads to questioning if the patient presentation is a case of Tine Corporis and Tina Capitis. As the patient was in an environmental area that is subject to large fungal growth and exposure to a wet climate increases the risks for fungal infestation, this is the differential diagnosis (Brunton, Chabner, Knollman, 2011). Tina capitis is a contagious fungal infection of the hair shafts. Microsporum and Trichophyton species are dermatophytes that infect hair. Clinically, one or several round patches of redness and scaling are present. Tinea Corporis or Tina circinata begins as an erythematous macule advancing to rings of vesicles with central clearing. The lesions appear in clusters, usually on exposed areas of the body. These may extend to the scalp, hair, or nails. As a rule, there is an elevated border consisting of small papules or vesicles. Coalescence of individual rings may result in large patches with bizarre scalloped borders. Use of a woods lamp will help in the diagnosis. The fungal infection will glow under the light. Skin biopsy will confirm the presence of fungal infestation (Katzung, Mastes, Trevor, 2012). References Brunton, L., Chabner, B., Knollman, B. (2011). Goodman Gilmans: The pharmacological basis of therapeutics (12 ed.). McGraw-Hill. Katzung, B., Mastes, S., Trevor, A. (2012). Basic Clinical Pharmacology (12 ed.). McGraw-Hill. National Institute of Health. (2012, January). Vectical ointment. Retrieved from U.S. National Library of Medicine: http://www.dailymed.nlm.nih.gov/dailymed/druginfo.cfm PubMed Health. (2012, November). Psoriasis. Retrieved from PubMed Health: http://www.ncbi.nlm.nih.gov/pubmedhealth/PMH0001470

Analysis of Tescos Online Marketing Strategy

Analysis of Tescos Online Marketing Strategy The Importance of online shopping in todays modern era is a fact that all organizations realize and amalgamate in their systems. The fast attractive, handy and approachable nature of online shopping is a revelation and must be said an incredible beginning to the innovations in the modern days. People can find what they need easily while surfing from the convenience of their homes, and they can search for varieties as well as look for desirable discounts related to different products. However, it is important to realize that there are certain cons related with the idea of internet shopping as some people still believe that internet shopping is more risky than traditional shopping due to the lack of opportunity to physically examine the product and the lack of personal contact. Goldsmith and Goldsmith (2002); Phau Poon (2000). The immensity of the potential of the Internet in business transactions is undeniable in the modern age (Cheung and Lee, 2006). However, like all other technology, the pros and cons of Internet as a business medium are also widely accepted by consumers as well as marketers, as while buyers can shop literally around the clock they may also have to deal with enormous amounts of unwanted information about products (Huang, Chung and Chen, 2003). Hence, the need to critically examine the viability of this medium is crucially important for founding basis of future business environment (Clewley, Chen and Liu, 2009). Indeed the most interesting feature of this new dimension of marketing and strategy-building is the behaviour of the consumers, which shows that online shopping the most popular purpose of Internet usage among common consumers (Forsythe and Shi, 2003). This has also increased scope of research on the subject of strategies used by firms in retaining customers through the Internet (Reibstein, 2002; Jiang and Rosenbloom, 2005), which are now much important (Ellis-Chadwick, Doherty and Anastasakis, 2007). Aim and Scope of the Research: The focus and scope of this research will revolve around Tesco which is one of the UKs retailing giants and enjoys a huge presence in the UK due to its wide scope network of retailing activities. This research aims at identifying and highlighting the marketing strategy of Tesco and the way it can cope with the industry norms and standards. The focus of the marketing strategy will be on the e marketing or digital marketing framework applicable in the industry and how Tesco can use the internet to market and sell its product along with widespread promotional campaigns and identification of the buying behaviours. It is important to realize that Tesco being a huge retail industry in the United Kingdom has a huge responsibility on its shoulder in order to cater to the needs of its customers who are the key stakeholders in Tescos marketing strategies. SMART Objectives: Specific Measurable Achievable Realistic Timed The Aim of this research shall be relevant to the SMART objectives OBJECTIVES OF THE RESEARCH: The Primary objective is to make the consumers of the Tesco products beware of the online marketing tool. Another objective is to measure the performance of the online profiling through internet surveys and consumers analysis of the products. Make efforts to increase the internet consumption through online marketing tools and advertising through a wide range of media players. Making a timely and budgeted forecasts of the efforts needed in internet marketing and the tools that are required for the effective internet marketing. Making realistic goals related to the efficiency of the marketing strategies and their effectiveness in bringing the internet to the consumers door step. Research Questions: Following are the proposed research questions for the study: How has IT helped Tesco in strategic customer retention over the years? What are the key determinants of success for Tescos online marketing strategy? What are the fundamental elements of the e-marketing strategy of Tesco? What are the future prospects of online marketing for Tesco? Primary Research and Data Analysis: The primary research will be done through interviews and questionnaires that will focus on how the consumers think about the online shopping and what motivates and influences them to shop online from Tesco.com. The data analysis will be done in order to gain influential insights into the marketing strategies of Tesco and online marketing strategies and what should be done to impact the international arena. Realizations of the buying behaviours is always crucial when doing the primary research as we will study in this literature that buying behaviours varies with respect to the demographics as well as it influences the external environment. This is also very significant due to the marketability of the tesco products as well as knowing that some people are not particularly confident while buying online while others prefer to buy online. CHAPTER 2: LITERATURE REVIEW Tesco being the leading food retailers in the United Kingdom and Ireland has its branches all over the UK. The company excels in the provision of quality food items and other retail households. The companys annual online sales exceeded an overwhelming $ 5 billion where as Tesco.com is known as the worlds largest online grocer. The customer base that is attracted by Tesco is a little less than 1 million and more than 250,000 orders that are being completed each week. The company has a very effective and integrated supply chain that consists of 1900 vans that operate and approx. 300 stores and 9000 pickers. The company dominated in the offline and online grocery market and has looked for other areas that need expansion, with a market share of UK retailing being 12.5%. The main competitor of tesco in the retail industry network is Asda, Morrisons, and Sainsbury. The Asda , that is owned by the US corporation Wall Mart since the year 1999 is the only super market that has been a major co mpetitor for Tesco. Wall Mart being the biggest food chain in the world has the annual sales that is eight times that of tesco, where as the clothing firm own by ASDA known as George provides a diverse range of clothing in the UK and there are plans for the company to takeover Matalan, i.e. the giant clothing and home furnishing store. The other major competitors to Tesco are Sainsbury that used to be the UK s biggest grocer until 1995, when Tesco emerged as the leading grocer. However, despite the drastic declines in the performances of Sainsbury it is known that ASDAs share being 16.6% compared to Sainsburys 16.22% i.e. not far behind. However, there are seemingly diverse growth opportunities for Tesco in the retail industry as Tesco believes that if there is any market share left there is also a potential for growth and expansion. In order to have a detailed and proper understanding of the online marketing policy as an analyst or a practitioner it is important to have a detailed study on the choices made by the organizations and also have an understanding of their behaviours. Shapiro, J.C hoque,K Keesler, I Richardson, R (2008). There are also some challenges faced by the company in online selling i.e. how to succeed without having huge expenses. The course of this literature will focus primarily on the online marketing strategies for Tesco, but it is foremost and important to discuss the technological drivers of change in the process. This is a fact that the UK internet penetration was almost 64% and the Irelands internet penetration was almost 51% , however, these results make very clear statements for new an d emerging online shopping markets. The company also relishes creating a valuable and sustainable supply chain, however, the company didnt have to change its supply chain due to its new strategy, but there was a need for more to be done in the area of online marketing. Tesco also defined and redefined the customer needs and also expanded the range of products being offered online and fulfilment of the needs. This new strategy also helped tesco immensely in the expansion of the product line without making any drastic changes. 2.1 Digital Marketing: Tesco can use digital marketing with good effect to add value to the marketing strategies and promotional benefits. Although the company has a huge global presence but the growing age of the internet as a medium can be used much more effectively by the company. They can e-market and launch their upcoming products and sell it with a bigger and better effect. They must also look at the competitors digital marketing strategies and analyse the pros and cons of e marketing as a tool. The global companies like ASDA, Sainsbury and Morrison are competitors of Tesco and they have a global presence as they use digital marketing with huge effect. 2.2 Creative Marketing: Marketing itself is a very creative and innovative field with various applications and implications. However, creative marketing is something different and innovative than any other type of marketing. Tesco being a global brand has a big brand name as well as a brand image. To maintain this company must influence its marketing team to be creative and innovative by bringing various dimensions into the marketing strategies. Creativity will bring more enhancements and attractiveness into the diverse range of products that the company deals in. They can also bring competition in creativity by selling best ideas and rewarding those ideas accordingly. Creativity always influences the customer and selling strategies always lay a desirable impact on the sales and productivity of any firm. This literature will discuss how digital marketing and creative marketing aspects can be used by Tesco to influence the buying behaviour of their customers and target a huge audience. Online marketing is the best way to attract customers and have efficient and effective marketing strategies that will be sustainable for the companys growth in future. Its important to realize that marketing is a very tactical and at the same time somewhat technical approach to bringing customers closer to the brand and creating a brand image as well as an influence in the eyes of the key stakeholders i.e. the consumers. Hence it is critical to understand the consumer behaviour and how the customers influences are affected by the change in the companys strategy. A customers loyalty is significant to achieve milestones and targets that are influenced by goals and agendas that are critical in the longer run and demonstrates a significant thinking of the behavioural aspects of the consumers. The Importance of Brand Identity: Brand identity is one of the crucial elements in the value that a brand creates in terms of its marketability, accessibility, and competitiveness. Brand identity is a firms most valued assets that it can capitalize on to have profits for long periods as an identity is the most basic investment that a company makes to establish its brand image. A brand identity has a lot to do with the online marketing and promotional aspects of the company like the calibre and stature of Tesco. Attracting customers towards a specific brand is not the only way a company can take advantage of its brand image; it has also to focus on a strong employers brand. In totality it is important to realize that companies always capitalize on their initial marketing strategies, promotional campaigns and investments they make in their brand. Branding is a marketing strategy for creating, nurturing and even fostering the development of relevant and appropriate brand value propositions Abimbola, T Kocak, A(2007). Fig 1: Brand Image Model Consumer Behaviour: The consumer behaviour is the relation with the consumers responsiveness and their attitudes. It has to do with the consumers reaction to the different products that are being launched in the retail industry (Tesco) and the products that are more famous amongst the consumers. There is a relation to the demographics of the environment i.e. the composition of the age, sex, age groups, location and cultural diversities. Companies these days have become more and more feedback oriented. Lerman, D (2006) with the help of customer satisfaction surveys and questionnaires. Consumers perceptions may differ from loyalty because of ignorance or lack of salience of origin. Consumer behaviour is basically the identification of consumers attitude towards a specific brand and as according to MacInnis, H(2007) attitudes are important because they guide our thoughts i.e. the cognitive function, influence our feelings, i.e. the emotional intelligence and also affect our behaviour i.e. the cognitive function. Whatever the consumers of a certain product or influencing class decides which ads to read, whom to talk to, where to shop and where to eat is all based on the attitudes and their personal likings. This fact is similar in the case scenario of the all important retail industry where the trust factor is important as people most often dont trust the least known or not well known brands in the industry. Online marketing can play a very significant role regards to the key aspects concerned with consumer behaviour and consumer dynamics and it is critical to realize how the consumers think of a specific brand and its branding significance related to the industr y. Market Segmentation: Market segmentation is the defining and sub dividing a large common that into segments that are clearly identified and has similar requirements, and demand characteristics. These segmentations are made according to the diversities in the culture and the geographical norms. The four factors that has the most effects on the market are the clear identification of the segments, a measure of its effective size, accessibility through promotional efforts and appropriateness to the policies and the resources of the firm. The four basic market segmentation strategies are based on behavioural, demographic, psychographic and the geographical differences. Behavioural Intentions Behavioural intentions have a huge amount of significance regards to the behaviours of customers in terms of a brands image and its significance. Attribution theory is concerned with all the aspects of assigning casual inferences and how these particular interpretations influence behaviours. Swanson, S.R Davis, J.C(2003). The behavioural approach has a generalized focus on the market share, brand allegiance, exclusive purchase, and elasticity and/ or price until switching. Both the behavioural and the attitudinal approaches are have been given heavy criticism while the attitudinal approach has focused laid on the attitudes , the loyal and the disloyal acts , the brand preference of the consumers and the probability of purchase. White, C Yu, Y.T(2005). In the paradigm of the online marketing tools it is desirable and most significant to realize that how the behaviours and marketability aspects of the Tesco online products are grasped, evaluated and monitored by the consumers. Customer Satisfaction: Customer satisfaction holds vitality regards to the branding strategies as customers are the end users of a product. Customer satisfaction can be achieved through absolute customer focus and customer retention that can only be achieved if the needs of the customers are catered keeping in mind the productivity and brand loyalty aspects. According to Caruana, A(2002) the expectancy/ disconfirmation in the process theory provides a vast amount of satisfaction studies that rely heavily on expectations, performance ,disconfirmation and satisfaction. Fig 2: Customer Satisfaction model The above model for customer satisfaction shows the customer as the mediator between the service quality and the service loyalty aspects that are involved in a customer and their relationship with a company. Customer acts as a backbone to the branding strategies of a company as the customer are the opinion makers regards to brand significance and its vulnerability in a market.

Paulo Freires The Banking Concept of Education Essay -- Paulo Freire

Paulo Freire's The Banking Concept of Education In his essay â€Å"The ‘Banking’ Concept of Education†, Paulo Freire condemns the current beliefs about education, and argues strongly to support his own, new, and somewhat radical ideas about how he believes education should work. It is clear from his writing that he wishes to convey very strong feelings in this essay. At the very beginning, after a very brief description of the â€Å"current† education, he states that â€Å"education is suffering from narration sickness† (212), and later continues to say that in our current system â€Å"[words] become a hollow, alienated, and alienating verbosity† (212). These statements, especially at the very beginning of the author’s analysis, convey an amount of animosity toward the current system. This type of beginning already tells us about the author’s feeling as being of a very strong opinion about his beliefs, enough to denounce the opposing side at the start, and do so in harsh langu age. After such a commencement, the author goes on for most of the work indulging in logical proof that the current system of education is not correct, but his ideas are. He does so in numerous ways, starting with making parallel’s between the students and the oppressed races of the world, and the teachers with the tyrants who wish to annul any personal desires of the students. He demonstrates this in several logical progressions, confirming that â€Å"the capability of banking education to minimize or annul the students’ creative power ... serves the interests of the oppressors† (214). The author tries to make parallels in the readers mind, which, being human, is against all that bears the name of â€Å"evil†, â€Å"oppressor†, and the such, to get the reader to feel remorse for the c... .... Here the complex structure and the almost-paradoxical ideas of a scientist are obvious. However, the next few sentences are : â€Å"They become jointly responsible for a process in which all grow. In this process arguments based on ‘authority’ are no longer valid; in order to function, authority must be on the side of freedom, not against it† (218). In a sudden shift of style, the author engages the reader in less of complex logic, but more of slogan-based thinking, in which he starts to use words like â€Å"authority†, â€Å"freedom† and â€Å"jointly responsible†. Both styles merged create a text which seems universally attractive - as to the science-oriented logical mind, as well as to the less complex person who wishes to see catchy words to captivate his imagination. Works cited : Paulo Freire, The â€Å"Banking† Concept of Education, Ways of Reading, (Boston,1996), p.212-223.

About Hajj :: Papers

About Hajj A Muslim is obliged once in their lifetime ,by their religion along with their own will, to take a pilgrimage to Makkah in Saudi Arabia. This pilgrimage is called Hajj and is an amazing journey that is done for a definite purpose. It is part of the Five Pillars of Islam that is the basis of the entire religion making it obligatory. Through completing Hajj, a Muslim can begin to feel closer to Allah (Islam's God) and experience inner fulfilment. Hajj must be done for the right reasons, "it is for the glory of Allah not for the glory of the person making the journey." Hajj literally means 'to set out for a place', it's a journey with rites and rituals along the way. The Qu'ran calls Muslims to 'complete the Hajj or Umrah in the service of Allah'. For generations, the journey a Muslim takes has always started in Makkah. This place is sacred because in 10AH, 632 CE, Muslim's believe that Muhammad (pbuh)- Islam's most famous prophet - performed Hajj with 1400 of his followers because Allah instructed him to. He also lived and preached in Makkah during his lifetime. Since Muhammad's pilgrimage, Makkah has been sacred to all Muslim's. They want to follow in the footsteps of Muhammad and the prophets Adam, Ibrahim and Isma'il as they believe that Allah is there to guide them through life just as he guided the prophets. Makkah is classed as Holy Ground and people go there to change their life as they wash away their sins. They believe that Hajj and Makkah makes them a better person. Hajj must take place at certain times because of its historic roots. It is to be taken place between 8 and 13 Dhu'l Hijjah, the twelfth month of the lunar calendar. If a Muslim journeys at another time, it's known as 'Umrah' (a lesser pilgrimage that can be taken at any time). The significance of this journey isn't as great as Hajj and the journey isn't counted as a completion of the fifth pillar.

Journal on John Steinbeck “Of mice and men”

After having read the description of the novel, my expectations were that this would have been a typical story of a good ending, no matter how thrilling the suspension dots In the end may make the plot seem to be. However, upon reading It, It was becoming clearer that Steinbeck use of certain details and foreshadowing In the text was already suggesting the outcome resulting otherwise. For example at the very beginning the name of the town Leonie and George were going through, Scolded, already makes the reader think that the place is connected with solitary, loneliness.These guys have a dream together, that Leonie likes to be repeated to him by George. They want to earn enough money to buy a farm, and â€Å"live off the fat the Ian with Leonie tending the rabbits. A common during their days, American Dream. It did seem that they could have achieved it, until the first foreshadowing came into place. When when was mentioned Lien's enjoyment of touching nice-looking, soft objects/ mater ial. That got him In trouble at a previous farm where George and Leonie were working on, when he Just wanted to feel a girl's dress, and he was too simple-minded o let go of It, when the girl began to protest.The novel started with George and Leonie running away from the previous farm to work In another one, In order to escape persecution and to start earning for their American dream. New individual characters then came into play – Candy, Crooks, Curler, and Curler's wife but it would be more appropriate to describe the main characters Leonie and George first. Leonie is a strong, tall, but a mentally handicapped man, who trusts and admires George completely. He was perhaps a rather simple character, but one that arises sympathy cause of his defensiveness against Curlers aggression, and taunts from Curlers wife.George can be described as exact opposite of Leonie, being short-tempered, quick-witted but nevertheless caring for Leonie. Even though he showed frustration numerous t imes because he couldn't fully enjoy life as he had to look after Leonie, he was devoted In protecting Leonie from trouble until the very end. Candy was an ageing worker that lost halls hand In an accident on that farm, and was expecting from day-to-day to be fired because of his disability. Just like his dog was shot by Carlson, after the dog was too old to be useful in his opinion.He also wanted to contribute in George and Leonie getting a farm, and seemed to believe that it was going to be possible even after Leonie unintentionally killed Curlers wife. Crooks was a black man with a crooked back, smart, but always left out of from the workers' company, and therefore, extremely lonely. He admitted that when Leonie came into his room and started talking to him. He was one of the vulnerable type of characters, but like Curlers wife, turns that vulnerability into a weapon and attacks characters who are even lower than himself, like Leonie.He suggested to Leonie that George wouldn't co me back and the dreadful possibilities and asked what would Leonie do then. Nevertheless It seemed that the discrimination Is what made him a little cruel and lonely In that sense. Curler represented an evil character In the novel, being arrogant and always trying to pick fights, especially with guys bigger than him. He was fight with Leonie for no particular reason, Leonie smashes every bone in his hand in self-defense. Curlers wife was described by other characters as a Sailboat or a tart.She was unhappily married and out of boredom and loneliness walked around the inch and flirted with the other workers. Her death from Lien's hands caused an end to George and Lien's American dream. Carlson was the type of character, who, after working for years in the farm and caring only about himself became selfish to the point where he couldn't understand what friendship simply meant. He shot Candy's old dog because he saw that it only as useless, and Ã'›stinking†, even though that was the only friend Candy had. There were many themes presented in the novel, some of which strongly describe the grim aspects of human nature.Nearly all the harasser Of Mice and Men including George, Leonie, Candy, Crooks, and Curlers wife, admit, at one time or another, to have a sense of loneliness and isolation. That is what sort of connects them all. Each of them desires the comfort of a friend, but will settle for the attentive ear of a stranger. Curlers wife admits to Candy, Crooks, and Leonie that she is unhappily married, and Crooks tells Leonie that life is no good without a companion to turn to in times of confusion and need. The characters are depressed by their isolation, and yet, even at their weakest, they seek to intimidate those who are even weaker than they.Another theme is the impossibility of the â€Å"American Dream†. Many characters – George, Leonie, Candy, Crooks and even Curlers wife had dreams that became unrealistic in the novel. George and Lien' s dream of owning a farm, which would enable them to sustain themselves, and, most important, offer them protection from the cruel world, represents a typical American ideal. Curlers wife's death, which awakens George to the impossibility of this dream, and sadly proves that the bitter Crooks is right, such paradises of freedom, contentment, and safety are something not to be found in this world.

Challenges Faced by the Print Media Essay

Conventional wisdom in the media industry holds that existing, established forms of media adapt to new and emerging forms. For example, radio adapted to the emergence of television rather than simply fading away. The emergence of the Internet and the plethora of information available, however, have led many to question the conventional view. Media executives and scholars agree that newspapers, magazines and other forms of print media face serious challenges in terms of readers, revenue and even their existence. Declining Readership †¢Readership of many forms of print media, especially newspapers, has been declining for years, and the Internet may have only accelerated this trend. Further, newspapers have largely failed to reach the younger, technologically savvy generations. The Press Council of Australia, in its 2006 report on the State of the News Print Media, reported that people over the age of 50 comprise nearly half of the readers of Australia’s newspapers. In the United States, the Pew Research Center for People and the Press, a nationally known public opinion research firm, reported in 2008 that the Internet surpassed newspapers as a news source. Television, however, remained the most popular source of national and world news. Lost Revenues †¢As the print media lose readers, shrinking their circulation figures, it becomes increasingly difficult for newspapers, magazines and other print outlets to sell the advertising space that provides the bulk of their revenues. Media consultant Jack Myers, writing for the online Huffington Post, reported that newspaper ad revenues plunged an estimated 40 percent since 2001, based on projected revenues for 2010. Further, Myers reported that magazine advertising revenues fell between 12 and 15 percent in 2008. Even the â€Å"Yellow Pages† telephone directories are not immune from this trend, as Myers projected declines in their ad revenues, as well. Long-Term Survival †¢Declining advertising revenues have threatened the very existence of many print media outlets, especially newspapers. As revenues fall, many newspapers have slashed their editorial staffs and shuttered news bureaus. Some print media outlets have even ceased operations. The trend may continue, with more newspapers and other print publications going out of business. The Press Council of Australia cited a 2006 report by the London-based magazine â€Å"The Economist,† which predicted the extinction of at least some of the United Kingdom’s newspapers. The worrying trends and threats to their viability have many print media executives scrambling to develop news business models and methods to adapt to and prosper in this new media environment. Newspapers have increased their online presence, according to a survey of news media consumption by Pew Research; however, growth online has not offset newspapers’ losses in print readership.